Fintech Insider By 11:fs

803. Insights: How to rebrand a fintech

Informações:

Sinopsis

Our expert hosts, Kate Moody and Will Jones, are joined by some great guests and dive deep into the world of branding. They discuss what even constitutes a rebrand, who’s done it well, who’s maybe not done it as well, and where do you even start when you decide a rebrand is in order? By the end of this episode you will have a blueprint to help you on your own fintech rebranding journey. This week's guests include: Cameron Worboys, Design Director at Wise Zama Ndlovu, Head of Communications & Brand Marketing at Onafriq (formerly MFS Africa) Charles Gilbert, VP of Brand at Adyen Fintech Insider by 11:FS is a bi-weekly podcast dedicated to all things finance, banking, technology, and financial services. Our expert hosts, with real industry experience, are joined by the biggest decision-makers, VCs, and reporters from across financial services including guests from Visa, Nubank, M-Pesa, Techcrunch, Starling, and JP Morgan Chase to discuss the latest news, developments, and trends within the industry. Our week