The Glossy Podcast

When Maggie Winter co-founded apparel brand AYR 10 years ago, her goal was simple: provide consumers with luxe alternatives to fast-fashion everyday staples. Initially, those luxe alternatives only included high-quality denim and other apparel in the womenswear category, but in 2022, AYR expanded into menswear after many requests. Menswear became AYR's fastest-growing category, seeing three times 2022's growth in 2023, according to Winter. Because of the new category, in part, AYR has become a $50 million company, growing 5x since 2020. "[AYR's] growth has been fast, and looking back, there's so much [information] we've learned along the way tha,t now, we get to use," Winter said on the latest episode of the Glossy Podcast. "Now that we have an audience, a business, a brand and an audience, I get to be a merchant again and live with great product. [I get to] dream about how to storytell that product … and how to connect with people over it." Winter is also thinking about the next phase of the brand's growth j