Proof To Product

The last time Brittany O'Brien was on the podcast was back in 2022, and we were talking about how she scaled her business to 500 wholesale accounts. Earlier this year, Brittany crossed a new milestone. Her products are now sold in over 1,000 stores, and today, we're going to dig into what the last year and a half has looked like for her. Specifically, we're talking about customer acquisition versus customer retention strategies, fair SEO, and how trade shows have played a part in her substantial growth.  Brittany is a New York City-based illustrator and the owner of the stationery and gift company, Brittany Paige. Originally a graphic designer in the corporate fashion world, she started her business as a side hustle while working full-time.  In addition to working on custom illustrations, she also creates witty and empowered goods for the unapologetic girl, including greeting cards, stickers, candles, pen sets, and more. Her products are inspired by current events, city living, and pop culture, and they can b