Alliance Aces

In this episode of Ecosystem Aces titled "The Art of Enablement: AWS’s Approach to Partner Growth," we're joined by Udita Bhattacharya, AWS Global Partner Enablement Lead, who leads AWS's global partner enablement teams. Udita shares insights into AWS's dynamic enablement mechanisms, including personalized events designed to boost partners' business acumen and market performance. We delve into the importance of creating easily accessible, engaging content that educates and excites AWS partners about marketing to end-users, and how AWS is scaling its enablement efforts to cater to its extensive network of partners through targeted support and segmentation.Udita highlights the challenges and strategies involved in educating distributors and VARs on new solutions, emphasizing the role of the AWS Marketplace and innovative programs like the Customer Engagement Incentive (CEI) program. Additionally, we touch on the evolution of partner enablement from marketing towards a more sales-oriented approach, focusing on t