B2B Radio

Thomas Helfrich is a seasoned entrepreneur and a recognized authority in business marketing and executive coaching. As the Founder and CEO of InstantlyRelevant.com, he specializes in leveraging LinkedIn and AI technology to enhance marketing and sales functions. Thomas is also a published author, with his work titled "Never Been Promoted," and hosts the "Never Been Promoted" podcast. His acumen in the professional networking space has earned him the status of a LinkedIn Top Voice. In this insightful episode of Mr. Biz Radio, host Ken Wentworth, also known as Mr. Biz, engages with Thomas Helfrich. The conversation delves into the power of LinkedIn as a transformative tool for business owners, offering a deep dive into strategies that dodge the pitfalls of spammy tactics while maximizing genuine engagement and lead generation. Key Takeaways: -Utilize LinkedIn authentically by avoiding automation in the initial outreach and focusing on building genuine connections with targeted personas. -