Saas Sessions With Sunil

S2E18 - Design data and metrics ft. Shay Howe, VP of Design at ActiveCampaign

Informações:

Sinopsis

In this episode, we hosted Shay Howe, VP of Design at ActiveCampaign to talk about design data and metrics.Shay tells us how ActiveCampaign performs their UX research and how they make data-driven decisions. We also discuss, what is data for design? What are the metrics a design team can track?Can we associate design to growth as well?All this and more with Shay in this episode.Connect with Shay on LinkedIn - https://www.linkedin.com/in/shayhowe/Visit ActiveCampaign - https://www.activecampaign.com/Check out free tools here - https://www.activecampaign.com/free-marketing-tools