She's Building Her Empire: Female Entrepreneurs | Women In Business | Online Marketing | Management | Productivity | Launchi

In this episode of the Well-Oiled Operations™ podcast, Stacy takes us through a transformative journey with guest Alicia Ybarra, a bridal gown designer mastering Generation Z marketing techniques, who recently achieved phenomenal success. Together, they dive into Alicia's bold moves and innovative strategies, highlighting how businesses can significantly enhance their profits and operational efficiency. Alicia discusses the implementation of a reactivation campaign, initially deemed unsuitable for her bridal business model. Demonstrating her adaptability and innovative spirit, Alicia generated a remarkable $36,956 in just 30 days. The episode further delves into how she effectively used text messaging and video campaigns to connect with Generation Z clients, leading to a substantial increase in sales and the strategic expansion of her product line to include mens' wear.   Also in this episode: Adapting a one-time reactivation campaign into a long-term, effective sales strategy is a transformative approach f