Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

Andrea Waltz is an experienced author and co-author of the book "Go for No." She has spent over twenty years in the publishing industry and recently wrote "The Million Dollar Book Formula" with her partner, Richard Fenton. Andrea is passionate about helping others write and publish their own books, drawing on her extensive experience and unique insights. Three Key Quotes: "Just because you can do something doesn't mean you should do it." "You don't have to go out there and write the Odyssey or the Iliad." "You want a best-consumed book, not just a best-selling one." Andrea Waltz discusses the journey of writing her book, "The Million Dollar Book Formula," emphasizing the importance of focusing on the core message, keeping books concise, and targeting the right audience. She provides insights on overcoming common writing struggles and highlights strategies for creating impactful, consumable content. 5 Key Takeaways: Focus on Core Message: Narrow down the problem your book aims to solve. Avoid unnecessary