Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

Donald Forgione — Former Director of 175 Florida State Parks, with 40+ years in ecotourism, leadership, and public service. Now a business owner, speaker, and coach, Donald connects leadership lessons from nature to business. Mike Simmons — Founder of Find My Catalyst, leadership coach, and sales strategist, helping people identify and act on their catalyst for change. Three Key Quotes Donald Forgione: “Trust is the key to absolutely everything… If they’re not feeling what I’m saying, I might as well throw it out the window.” Mike Simmons: “A revenue challenge is often a culture challenge in disguise. Culture starts with leadership. Leadership starts with self.” Donald Forgione: “Superman ain’t coming. You have to be your own Superman, your own Wonder Woman — and figure it out.” Mike and Donald explore the deep connections between nature and leadership, revealing how adaptability, trust, and asking the right questions can transform teams and culture. They share real-world lessons from state parks to

Fidel Cache Flow is an account executive at a public company and an influential voice in the "burner verse" – the world of anonymous social media accounts. Through his Twitter profile, he openly shares unfiltered takes on tech sales, job stacking, leadership, and career strategies, while also building a thriving community that helps others grow in tech sales. Follow Fidel here: https://x.com/FidelCacheFlow "There’s freedom in being anonymous. It lets me speak truthfully without fear." "Job stacking isn’t about cheating. It’s about working smarter, not harder." "Leadership starts with yourself—even if you don’t have a title." In this episode, Fidel Cache Flow explains why he built an anonymous online persona, the rise of job stacking, and how community drives success in tech sales. He shares bold ideas about career growth, leadership, and building trust while staying authentic. This episode challenges traditional work models and inspires independent thinking. 5 Key Takeaways 1. The Power of Anonymity

Bill Kantor is the co-founder of Funnelcast, a forecasting platform designed to help businesses understand, optimize, and act on their sales pipelines. With decades of experience in sales operations and revenue analytics, Bill is on a mission to shift how companies use forecasting — from chasing accuracy to driving meaningful change.

St. John “Sinjin” Cramer is a dynamic sales strategist, keynote speaker, and host of the Rural Sales Success podcast. A UK native now based in New Zealand, Sinjin helps businesses understand how to sell with empathy, especially in high-stakes, rural environments. His philosophy? Stop selling. Start serving. “If you don't like where you are—move. Even a small shift can be a catalyst for growth.” “Don’t sell to farmers—or anyone. Help them make informed decisions.” “Be a buyer’s assistant. If you're not helping people feel safe in a purchase, you're not selling—you’re pushing.” Sinjin Cramer shares wisdom from decades in rural sales, exploring why trust and understanding context matter more than tactics. From metaphors on movement and mindset to book recommendations and rugby strategy, this episode uncovers how small actions, curiosity, and service can create lasting transformation—for both buyers and sellers.

Seth Goldstein is a 15-year podcast pro, coach, and former journalist. He runs “Podcast Mastery” and helps new hosts skip common mistakes. Seth’s big message: have a simple plan, keep the show real, and hit record—because action is the true catalyst. “If you have a plan and a cadence, it works. When you don’t, it usually doesn’t.” “Your first ten episodes are practice—most people won’t even know they exist.” “People listen because they want to feel part of the conversation.” Seth Goldstein and host Mike Simmons swap straight-talk tips on starting and growing a podcast. They cover gear, planning, guest fit, and why breathing and pressing record beat perfection. The chat shows how small, steady steps turn ideas into a real show—your catalyst for sharing big ideas. 5 Key Takeaways Start Small, Start Now A low-cost mic and headphones are enough. Zoom works—don’t wait for fancy tools. Hitting record is the catalyst that moves dreams to action. Make a Simple Plan Pick a release rhythm (weekly

Mike Simmons, founder of Catalyst and host of the “Find Your Catalyst” podcast, returns for a solo Q&A session. In this episode, he explores how ADHD shows up in leadership, strategies for clear communication, and why coaching is an essential part of personal and business growth. Mike shares personal experiences and systems that help him and others focus, execute, and lead effectively.

Mike Rizzo is the founder of MarketingOps.com and the vibrant Mo Pros community—a 6,500+ member strong network dedicated to elevating marketing operations professionals. With a background in martech and a passion for building systems that scale, Mike champions the art of connecting strategy, technology, and people. “Marketing operations is the backbone of strategic success.” “Slow down to speed up—operational rigor helps eliminate chaos.” “Invest in your community, and it will invest back into you.” Mike Rizzo shares how marketing operations drives business success by combining strategy with execution. He explores how the Mo Pros community helps professionals connect, grow, and share. Through clear systems, thoughtful collaboration, and investment in self and others, Mike shows how ops can become a true catalyst for innovation and clarity.

Benyamin Holley is a “GTM engineer” who blends technical tools and creative problem-solving to revolutionize go-to-market strategies. With a background in music tech and a passion for scrappy, AI-driven workflows, Benyamin brings a fresh, practical approach to solving sales and operations problems. Currently at Sift, he’s helping shape how startups use automation to scale smarter, not just faster. "Sales is a thinking process. And if you think well, you can build better systems." "Less is more — I don’t want more leads; I want better ones." "Fear of being wrong holds people back. But if you're doing something good, the world conspires in your favor." Benyamin Holley joins the show to share how he's redefining sales and go-to-market strategies using AI and automation. From his roots in music education tech to pioneering GTM engineering at Sift, Benyamin dives deep into what it means to proactively solve problems, embrace tools like Clay, and find true product-market fit.

Steve Heroux is a sales thought leader, author of The Sales Contrarian, and founder of The Sales Collective. Known for his humorous and no-fluff approach, Steve challenges outdated sales methodologies and champions a people-first philosophy. With roots in comedy and admiration for icons like Bob Ross and Larry David, Steve brings heart and honesty into the world of sales, coaching, and leadership. "He didn’t paint to show you how good of a painter he was. He painted to show you how good of a painter you could be." – On Bob Ross’s influence and philosophy. "Selling ice to an Eskimo doesn’t make you a great salesperson. It makes you an asshole." – On ethical, value-driven sales. "You have to teach people how to swing like them, not like you." – On individualized coaching and leadership. Steve Heroux joins the podcast to dismantle traditional sales myths, challenge robotic training, and advocate for purpose-driven selling. From detaching from outcomes to building self-awareness, Steve shares personal st

Dale Dupree is the founder of The Sales Rebellion and a dynamic thought leader in modern sales. Known for his rebellious mindset and deeply human approach, Dale challenges traditional business thinking. He shares his love for nature, the power of curiosity, and his vision for Totality—a transformative experience that’s reshaping what a business conference can be. “Change exists on a daily basis for me. So I don’t live in comfort or stagnation.” “We can’t reflect on what we’re going to do—you have to do it, then reflect.” “Totality is a mix of medicine and enlightenment. It’s about thinking much deeper about your existence.” Dale Dupree reflects on his journey from urban life to the mountains, the importance of community and discomfort, and how these lessons shaped Totality 2025. He reimagines business experiences by emphasizing creativity, human connection, and inner exploration. This episode is about finding your catalyst by embracing unpredictability and authenticity.

Tim Dyck is the founder of Best Culture Solutions and a seasoned expert in leadership development, employee engagement, and culture transformation. With a strong background in designing meaningful customer and team experiences, Tim is passionate about helping businesses thrive through intentional design and fractional leadership. "Leadership starts with self. Leaders build leaders." – Highlighting the importance of designing a process that begins with personal discipline. "If you don't have a process, how can you expect to achieve repeatable results?" – Emphasizing the foundational role of process in business and leadership success. Mike and Tim explore how fractional work can help businesses fill critical gaps fast, manage uncertainty, and create memorable customer experiences. They break down leadership mindset, designing for success, and why managing expectations matters. This episode helps leaders rethink how they structure their team, processes, and strategy with clarity and intent.

Jacquelyn: “It honestly looked like a high school or college team was playing a professional team.” Constantine: “Passion. Commitment. Tenacity. These guys live and breathe this shit.” The crew recaps Round 2 of the Stanley Cup playoffs, confessing their inaccurate picks and celebrating Constantine's 50% accuracy. With deep hockey insight and hilarious banter, they preview the East and West Conference Finals, reveal their personal favorites, and emphasize the emotional, strategic, and human side of playoff hockey.

This lively roundtable features hockey fans Mike, Constantine, and Jacqueline as they break down the 2025 NHL Conference Finals. From unexpected losses to bold predictions and favorite hockey movies, their passionate insights and friendly banter bring energy to every play and player discussed.

This episode features a lively, hockey-fueled roundtable with Jacquelyn Nicholson, Constantine Johns, and host Mike Simmons. The trio dives into the second round of the 2024 Stanley Cup Playoffs, sharing personal stories, team loyalties, spirited banter, and insightful predictions—all through the lens of sports as a catalyst for connection, memory, and emotion. “Playoff hockey, hands down, is the best entertainment I’ve ever seen.” – Constantine Johns In this high-energy episode, Jacquelyn, Constantine, and Mike dissect round one of the Stanley Cup Playoffs and make bold predictions for round two. With deep personal ties to the sport, they explore how hockey has shaped their memories and identity, proving sports can be a powerful catalyst in life.

The Accidental CISO (AC) is an anonymous voice in cybersecurity who stumbled into the Chief Information Security Officer role through a mix of timing, skill, and necessity. With a background in IT operations and service delivery, AC found unexpected purpose, community, and a platform for candid reflection on security, leadership, and personal growth. He now hosts The Mindful Business Security Show, educating SMB leaders on practical security.

"It is playoff hockey time—the best time of year." "If you're not a hockey fan, become one during the playoffs; the intensity is absolutely amazing." "Find a player, find a team, find a story—and enjoy your playoff hockey journey." Mike and Jacqueline break down the opening round of the 2025 NHL Stanley Cup Playoffs. They compare their brackets, share hockey fandom stories, and highlight key players to watch. It's a mix of friendly banter, expert insights, and encouragement for new fans to fall in love with playoff hockey’s unmatched excitement. 1. Passion Powers Persistence Playoff hockey demands unmatched intensity—players dig deep to win. Fans' passion creates lasting loyalty, driving deep team connections. Find your personal "playoff moment" to ignite passion in your work or life. 2. Embrace the Unexpected Playoff upsets and overtime games show that anything can happen. Embracing uncertainty builds resilience and reveals hidden strengths. Catalysts often emerge from surprising, pressu

Mike Simmons is a leadership and operations expert who helps organizations drive growth through clarity and execution. He leads initiatives through Find My Catalyst, offering services in leadership, revenue, and operations. Tim Dyck brings deep experience in recruitment and people strategies. He is the founder of Best Culture Solutions, helping companies build great teams with purpose. Together, Mike and Tim dive into the nuances of fractional leadership, sharing hard-won lessons, memorable metaphors, and actionable insights.

Shira Abel is a marketing and sales expert with over 25 years of experience, having built a seven-figure agency specializing in account-based marketing (ABM). She is the creator of the Perception Formula, a framework that helps people understand trust, communication, and decision-making in business and relationships. Shira’s expertise spans startups, team dynamics, and behavioral economics, making her a powerful speaker and consultant. Key Quotes: "Trust isn’t just about intent—it’s about understanding how someone thinks." "If your business relies on manipulation, it won’t last—trust builds long-term success." "The golden rule isn’t enough; you need to adapt to how others think and perceive the world." Shira Abel shares the Perception Formula, a framework built on heuristics, hormones, history, and heritage, to improve trust, sales, and team dynamics. She discusses cultural communication differences, feedback, and how perception shapes success. Whether in startups, leadership, or personal growth, understand

Christina Brady is a sales leader, entrepreneur, and the CEO of Luster.ai, a company dedicated to measuring and improving sales proficiency through AI. With 18 years of experience in sales, she is passionate about fixing broken hiring and onboarding processes and enabling professionals to succeed. Christina is also the Chicago Chapter Head of Pavilion and serves on the executive team at Women in Sales. Three Key Quotes from Christina Brady “If you don’t measure proficiency, you don’t know who you’re hiring, how to up-level them, or why they struggle.” “AI isn’t here to replace you—it’s here to make you better at what you do.” “Founders have ‘magic’ because they know the mistakes that have been made and the risks they’re willing to take. You can’t expect a new hire to replicate that.” In this insightful conversation, Christina Brady discusses why hiring and onboarding in sales are fundamentally broken and how AI can transform proficiency measurement. She also breaks down the “founder magic” that makes trans

Jordan Benjamin is a mindset and sales expert passionate about helping people unlock their full potential. With a background in sales leadership and coaching, Jordan shares insights on resilience, professional growth, and the power of mindset. He emphasizes the importance of taking action, embracing failure, and building a strong network for success. Three Key Quotes from Jordan Benjamin: “The best ideas don’t come from grinding at your desk—they come when you create space, like taking a walk or being in the shower.” “Authenticity is showing up as an imperfect human. None of us have all the answers—we’re all making it up as we go.” “It’s not about winning or losing—it’s about winning or learning. Every failure is a chance to grow.” Jordan Benjamin joins the podcast to explore the power of mindset, resilience, and authenticity in professional and personal growth. He shares actionable strategies for overcoming fear, embracing failure, and developing habits that lead to success. From taking small steps to seek