Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

Benyamin Holley is a “GTM engineer” who blends technical tools and creative problem-solving to revolutionize go-to-market strategies. With a background in music tech and a passion for scrappy, AI-driven workflows, Benyamin brings a fresh, practical approach to solving sales and operations problems. Currently at Sift, he’s helping shape how startups use automation to scale smarter, not just faster. "Sales is a thinking process. And if you think well, you can build better systems." "Less is more — I don’t want more leads; I want better ones." "Fear of being wrong holds people back. But if you're doing something good, the world conspires in your favor." Benyamin Holley joins the show to share how he's redefining sales and go-to-market strategies using AI and automation. From his roots in music education tech to pioneering GTM engineering at Sift, Benyamin dives deep into what it means to proactively solve problems, embrace tools like Clay, and find true product-market fit.