Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

"The biggest mistake people make when starting content creation is overthinking before doing." "It's amazing what happens when people smile; a joke can break down walls and start genuine conversations." "You don't know what you're good at until you actually go out there and start doing it." In this episode, Will Aitken discusses the journey of content creation and the importance of authenticity and creativity. He shares insights on overcoming self-doubt, the power of humor, and how to start creating with intention. Will encourages listeners to find their catalyst by embracing what makes them unique and experimenting with their content. 5 Key Takeaways: Overcoming Self-Doubt: Don't overthink your initial steps; start creating and learn as you go. Reflection is crucial: analyze what works and what doesn't, but don't dwell on perfection. Embrace failures as learning experiences to grow and improve. The Power of Humor and Authenticity: Use humor to build rapport and break down barriers in communication.