Proof To Product

355 | How to Get Your Products Noticed by Key Buyers with Sally Diguette, Anthropologie

Informações:

Sinopsis

Pitching large retailers is a completely different process and timeline than working with independent retailers. Having worked with thousands of brands, I know that it can feel like an intimidating process to pitch your work to these key accounts.  Today on the podcast, we're pulling back the curtain and explaining how it all works. My guest today is Sally Diguette, a home and lifestyle buyer with Anthropologie. Through an unpredictable path, Sally landed in the retail industry and has over 14 years of experience in buying, product development, and sourcing.  Sally is an innovative merchant and consultant. She centers her work around relationship building and creative strategy, combining unique product development and sourcing from national brands across a variety of categories. Her passion lies in working with emerging brands in an incubator capacity to build fresh product offerings, solid organizational systems, and a strong team structure. On today's episode, Sally shares about the buying process and sched