Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

In this episode, host Mike Simmons dives into event strategies and tactics. He shares insights on different types of events, how to plan for them, and how to make the most out of attending or speaking at events. Whether you’re attending a massive trade show or a small niche event, this episode offers actionable advice for maximizing your impact. Key Quotes from Mike Simmons: "Participating in events is an investment—time, energy, and money—so make sure it’s the right fit for you." "One of the best ways to meet people is to attend sessions, observe, and engage with them afterward." "Going to an event as an attendee is just as valuable as being a sponsor, especially for smaller businesses." Mike Simmons shares strategies to maximize the value of attending or hosting events. He covers the types of events, such as large trade shows, vendor-specific, and smaller niche events, and offers tips on pre-event preparation, making connections, and post-event follow-up. This episode is packed with practical, actionable