Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

"Start. Right…you can make a lot of plans, but sometimes it's just about jumping into the cold water and seeing if you can swim." "Partnerships are not a transactional relationship. It's about working together towards a mutual goal." "Revenue is not a goal—it's a result. Understand what you want to achieve and how you can align with your partner's goals." In this episode, Martin Scholz discusses the importance of partnerships and the complexities involved in building them. He emphasizes the need for alignment within organizations, clear communication, and the value of just starting when it comes to creating community initiatives. Martin shares insights on leadership, alignment, and incentivization strategies. 5 Key Takeaways The Power of Starting Don't wait for the perfect plan—sometimes, you just need to begin. Building a community starts with initiative and grows through consistent effort. Experimentation is key; learn as you go. Understanding Partnerships Partnerships are about mutual benefit, not