Business Class News's Podcast

This is part of our Playbook Series with Makesbridge, the marketing automation platform.  Karl talks with Wes Snow, the Co-Founder and CEO of Ascendix.  Ascendix Technologies focuses on CRM and app development services since 1996. They help companies create and customize CRM software, develop apps and services using US-based and offshore developers.They discuss why data is so important for Business Intelligence and that its not just about the platform, its how you plan and deploy data information systems, such as CRM's.CRM's have changed over the past five years and can be an essential tool to help companies make important decisions and drive revenue, customer service tasks.Understanding what outcomes a business needs to be successful can change the way they collect and store the data. Ascendix have the experience in sectors such as Commercial Real Estate and other data rich industries.