Winning With Shopify

This week we are joined back by the legendary marketing titan, Richard Chapple!From starting his career on the ground floor in a retail store, Richard worked his way up to becoming Head Of Marketing at Play.com, then onto Group eCommerce Director of THG, and later becoming CMO of Gymshark, helping them scale from £8million-£200million! Richard is now the Founder of The Growth Foundation helping high-potential businesses show them the right way to grow.In this episode, Nick and Richard dive how to make money on SEO for business, how to scale your business, how to beat Google & Meta Ads, Google's AI prompts for SEO, the importance of testing and much more!Key takeaways:0:00 Introduction5:42 CRO Tool: Order Rescue12:57 How to Make Money on SEO for Business16:48 SEO Campaign Example20:04 How To Scale A Business24:59 Scaling Gymshark £8M-£200M33:19 How to beat Google & Meta Ads39:16 Marketing Network: Search and Retargeting45:00 Google's AI prompts for SEO51:01 The Importance Of Testing57:11 How