Winning With Shopify

Welcome to the second episode of Tuesday Tea Break Talks - your new weekly dose of motivation, Shopify news, current opportunities, exclusive offers from top tech platforms, upcoming events, expert marketing insights, and a fun fact of the week!This week we share Shopify updates, news from our partners, 6 learnings from our PPC & SEO teams!These episodes are designed to bring even more value to the podcast and support your continued growth.Drop your biggest takeaway in the comments and how you take your tea – we’d love to hear it!Support the show

This week on Winning With Shopify, Nick shares real-world case studies straight from his awesome PPC team! Whether you're spending big on ads or just getting started, this episode is packed with strategies & tips to boost performance and increase your ROI.Inside the episode:0:00 What to expect in this episode3:45 Is Google Shopping the best channel for sales?8:11 Are you maximising your customer reviews?11:02 How to improve your CPA targeting17:27 The truth about PPC in PMAX vs Google AdWords21:25 Game-changing tips to increase your average order value23:45 The real way to make paid ads profitable24:57 Why adding Price Assets can skyrocket your conversions28:01 The smart 80/20 split every brand should use29:32 How to Double the Price of Your Products & Make More ProfitIf you're a DTC brand owner, marketer, or ecommerce enthusiast, this episode will leave you inspired and ready to make every ad dollar count.Tune in now and turn your ad spend into a revenue machine!Need help with your paid ads

Welcome to the very first episode of Tuesday Talks - your new weekly dose of motivation, Shopify news and updates, current opportunities, exclusive offers from top tech platforms, upcoming events, expert marketing insights, and a fun fact of the week!These episodes are designed to bring even more value to the podcast and support your continued growth.Drop your biggest takeaway in the comments – we’d love to hear it!Support the show

In this deliciously insightful episode, we sit down with Parul from Dandelion Chocolate, who shares how they are blending heart, strategy, and cocoa to stand out in the busy chocolate market.We dive into their journey of transitioning from a charming in-store experience to learning how to build a dynamic online presence when COVID hit. Nick also finds out where the biggest opportunities are right now for Shopify stores, and Parul shares smart strategies for approaching corporate and business partnerships to grow your store.Check Out Dandelion Chocolate here: https://www.dandelionchocolate.com/Check out our awesome sponsors!Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING  Get free migration onboarding services for TaxCloud (including 3 calls, email support, an

This week we're diving into the customer service AI revolution with Jacob from Tidio, the customer service platform that's shaking up how brands talk to their customers.From smart chatbots to AI-powered emails, we're exploring how AI is transforming customer service - and what that means for real human agents. Can AI really be personal? Can it sell? Should we trust it with sensitive info? Tune in to find out! For companies with over 5,000 emails per month, if you sign up for a Premium plan, you'll get 3 months for free and a $5,000 discount using code WWS! Learn more here: https://www.tidio.com/wwsCheck out our awesome sponsors!Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING  Get free migration onboarding services for TaxCloud (including 3

Are you a Shopify store owner feeling overwhelmed by sales tax rules?In this must-listen episode, we sit down with Ryan Pinkham, VP of Go-to-Market at TaxCloud, to unpack the most critical sales tax issues eCommerce entrepreneurs face.We'll dive into:✅ Whether Shopify calculates your tax return — and what it doesn't do✅ Why marketplaces like Amazon and Etsy change the tax game✅ How to stay compliant as you scale your business across state lines✅ The overlooked problem of managing your Shopify tax bill✅ And how the complex patchwork of U.S. sales tax laws can trip up even seasoned sellersWhether you're just launching your first store or expanding to new markets, this episode is packed with actionable insights to help you stay compliant and stress-free.Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winning/ Check out our awesome sponsors!If you use Shopify and Canva, this app will save you time! https://www.seg

In this episode, we dive into the story of Nahar Geva, founder of Zik Analytics, and how his journey shaped a powerful tool in e-commerce today! Nahar shares how sourcing products & dropshipping has changed, and where the opportunities are right now. Why a strong USP is key to standing out, and how AI can streamline your business operations. We also touch on how dropshippers can create a solid brand experience, better understand their audience, and prepare for the future of AI in e-commerce.Check out Zik Analytics here and use code ‘WinningWithShopify’ to get 70% off monthly plans and 50% off annual plans! https://www.zikanalytics.com/r/wws Check out our awesome sponsors!To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNINGIf you use Shopify and Canva, this app will save you time! seguno.com/canva   Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-p

In this episode, we sit down with Paul Arellanes, the CTO at Rebel Cheese, to explore how a seasoned tech leader with roots in IBM, NXP, and Amazon found his calling in the plant-based food world. We cover:- Why Rebel Cheese's Shark Tank moment was just the beginning.- Paul's philosophy on building & scaling a DTC tech stack on Shopify, while keeping costs in check and customer experience front and centre.- Lessons learned from early technical decisions, including those sneaky shipping costs.- His approach to app selection (hint: not everything in the Shopify App Store is gold)!- How AI is reshaping daily operations, and what tools he's excited about right now.Whether you’re a DTC founder, a tech leader in ecommerce, or just a fan of cheese that doesn’t come from cows, this episode is full of insights you won’t want to miss

This week, we sit down with Brian Krug from Seguno and Brian Holmes of Burton Goods to unpack an honest story of restarting a business again from the ground up.Why would anyone start over? Brian Holmes shares why he hit reset, and how he’s introducing Burton Goods to a fresh audience - starting with the email inbox. Both Brians dive deep into email strategy for new brands, what it really takes to build authenticity, and how to get more email opens with a better post-master score!If you’re rebranding, relaunching, or simply wanting to get more engagement from your email marketing, this episode is packed with insights you don’t want to miss.If you use Shopify and Canva, this app will save you time! seguno.com/canva Burton Goods here: https://burtongoods.com/ Check out our awesome sponsors!To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING Join the bootcamp and elevate your inventory game: https://info.brightpea

This week we are joined by our brand new sponsors, Yoast!Yoast has helped over 13 MILLION sites with their SEO. So, in this episode we discuss the ESSENTIAL SEO TIPS every Shopify store should be doing right now.From the biggest “dos” and “donts” to shaping product pages, blog content, and overall site structure.In 2025 SEO isn’t just about stuffing keywords. We explore the importance of intent-driven content, detail-rich pages, and creating meaningful experiences for both users and search engines. Plus, with AI rapidly transforming how people discover and shop for products, we discuss how these shifts are reshaping search behaviour with the use of LLMs - And what that means for your SEO strategy moving forward!Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15!https://yoast.com/Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub  Check out our awesome sponsors!To get 50% off a product sample order & fast-track the waiting list, us

In this episode, we sit down with James Hunt, the visionary founder behind SAA Clothing to uncover the heart, hustle, and high stakes of building a purpose-driven fashion brand.In this episode we cover:

What do you get when you mix a talented artist, a single scrunchie, and a Christmas gift? You get Tina, the powerhouse founder behind XXL Scrunchie & Co, sharing her incredible story of building a standout brand in a crowded market - one giant scrunchie at a time!In this exciting episode, Tina shares:✨ How she started her business with just a scrunchie

This week we talk all things global product sourcing! Nick is joined by Anthony, the Founder of Cavela, a sourcing partner helping modern eCommerce brands navigate today’s supply chain challenges. We break down the biggest issues facing Shopify brands, including rising tariffs, inconsistent supplier quality, and the hidden costs of poor diversification. You’ll learn actionable strategies for matching product quality across different suppliers, diversifying your supply chain, and avoiding costly sourcing mistakes. Whether you're scaling your brand or just getting started, this episode offers relevant timely insights that could save your business thousands!To get 50% off your sample order & fast-track the waiting list, use code WINNING and the link below: https://www.cavela.com/signup?affiliate=WINNINGSign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub  Check out our awesome sponsors!If you use Shopify and Canva, this app will save you time! seguno.com/canva  Join the bootcamp a

This week, we're mixing things up!Nick has just become a brand new dad and whilst he’s adjusting to dad life, we’ve collated some of the most impactful moments from the past 6 months.Chapters:0:00 Introduction0:52 Simple Tweaks To 2X Your Shopify Sales Fast!7:48 Increase Your Revenue 108%14:13 Influencer Gifting - The Low Cost Strategy20:54 Blueprint to Ecom Growth in 202523:10 Gaining 500,000 Followers Without Ads!We hope you enjoy!Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub  Check out our awesome sponsors!Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp  If you use Shopify and Canva, this app will save you time! seguno.com/canvaSupport the show

In this episode, Nick breaks down exactly how to improve your conversion rate in practical, actionable ways.We uncover five powerful conversion rate tips that can make an immediate impact on your results!Plus, Nick has a CRO challenge designed to push your strategy further and help you implement what you’ve learned right away.Let’s get optimising!Want to work with Nick? Get in touch here - https://spec.digital/contactSign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub  Check out our awesome sponsors!Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp  If you use Shopify and Canva, this app will save you time! seguno.com/canva  Key Takeaways:0:00 Introduction & The Growth Hub3:48 How To Improve Your Conversion Rate5:23 Conversion Rate Tip #1 9:07 Conversion Rate Tip #212:46 Conversion Rate Tip #317:15 Conversion Rate Tip #419:35 A Challenge That Will Rocket Your CRO21:32 Conversion Rate Tip #5Support the show

In this episode, we spill the tea on how e-commerce has changed over the past two years. What’s working, what’s not, and what you should definitely stop doing. Nick is joined by ecommerce legend, Janis Thomas - Managing Director of Look Fabulous Forever. Janis shares why mixing tangible marketing methods with the intangible magic of storytelling is the secret to building your brand.We also get into the nitty-gritty of building lead gen campaigns that work, and where the opportunities are with AI right now.Also if you're still wondering how to talk to your customers or how to market your business through YouTube, we cover this too!Connect with Janis here: https://www.linkedin.com/in/janisthomasKey Takeaways:0:00 About Janis Thomas3:06 How E-commerce Has Changed In the Past 2 Years7:58 The Importance Of Doing Both Tangible & Intangible Marketing Methods11:18 How to Build a Lead Generation Campaign13:41 Where's AI Working & Not Working for Your Business?17:09 How Much of Your Business Is Adapti

Ready to learn how to rank second on Google?We are joined by Andrew, CEO of Bare Kind to share how they have recently ranked second within their niche, and shares how you can win with SEO in 2025! We’ll uncover:4:16 Creating A Brand That Cares8:50 How To Rank Second On Google13:33 The Winning SEO Formula for Things Outside The Obvious21:28 How To Optimise SEO Content29:32 Creating A Legitimate Brand33:51 What To Focus On Next For SEO36:51 How To Use AI for SEO Moving ForwardIf you’re looking for practical, no-BS SEO strategies that are working right now, this episode is for you!

In this episode, we sit down with Isabel, the founder of Akalia, to share her journey of bootstrapping a thriving fashion brand. She shares the key principles behind standing out in the competitive fashion industry, designing products that sell, and building a profitable business from the ground up.We also explore the evolving landscape of social media, the strategies behind creating a powerful affiliate marketing team, and the secrets to fostering an engaged community. Plus, Isabel offers her expert insights on managing returns effectively to keep customers happy while protecting your bottom line.Key takeaways:0:00 Introduction1:15 Isabel on starting Akalia4:27 How Isabel bootstrapped Akalia7:28 The key principles to standing out in the fashion industry12:37 Designing products that sell17:15 How to create a profitable business19:27 The changing landscape of Social Media23:06 How to build an Affiliate Marketing strategy & team25:19 Building an engaged community28:21 How to manage returnsAkalia: https://ww

Want to double your Shopify revenue? In this episode, we’re breaking down five powerful strategies that can transform your store’s profitability fast. We’ll cover:2:19 Six things to double your revenue overnight with Shopify5:10 How to improve your Product Pages on Google Shopping12:38 The secret to doubling your product prices without losing revenue16:11 How to actually WIN with pre-order19:50 The #1 payment tip we recommend to every Shopify store owner23:23 A Bonus Tip that could be a game-changer for your businessIf you’re ready to take your Shopify store to the next level, this episode is a must-listen!

This week Nick shares actionable insights to help you optimise your website for SEO and CRO.In this episode, we explore:2:27 Key considerations when optimising SEO and CRO4:21 The importance of seamless communication across teams7:06 How to drive and analyse A/B tests for better decision-making11:16 How to integrate Blog Content with SEO15:58 How to manage Inventory on Shopify16:44 Choosing the right site navigation to improve conversions19:46 The CRO secrets behind high-performing product collections23:24 A/B Tests for Page Speed and App Quality26:59 Tips To Improve Your Conversion RateWhether you’re an eCommerce entrepreneur, a digital marketer, or a UX enthusiast, join us as we uncover real case studies and behind-the-scenes strategies to help you scale your Shopify store