Winning With Shopify

In this episode, we sit down with Ron Miskin, co-founder of The Buffalo Wool Co, to explore the journey of building a unique and thriving business. Ron shares how prioritising healthy processes has led to a sustainable and successful company, the strategies that helped double sales during COVID, and the evolution of their product range over time.We also dive into the power of customer reviews, uncover the best marketing campaign you can have, and discuss how to find the right brand ambassadors to amplify your message.Tune in for an inspiring conversation filled with actionable insights on growing a business the right way!

Ready to take your Shopify store to the next level? This week we are joined by Sabir Semerkant, a seasoned e-commerce strategist. From co-founding VaynerCommerce with Gary Vaynerchuk, to scaling online businesses independently, Sabir has a wealth of knowledge.In this episode, Sabir shares his insights on how to grow your business using the latest Shopify innovations and offers an integrated guide to selling products more effectively on the platform.Discover how to boost your conversion rate by tracking the right KPIs for e-commerce and get expert advice on whether investing in Meta Ads and paid advertising is the right move for your brand. Sabir also tackles “one-hit wonders” and explains how to avoid one time customers.Tune in as we dive into the 3 key points to prioritise on your website pages for maximum engagement and sales. Plus, Sabir also breaks down how to fully understand your profitability across each sales channel!Get a $500 discount with Sabir here: https://growthbysabir.com/winningSign up to the

In 2025, product reviews are more than just star ratings—they’re the foundation of trust in e-commerce. In this podcast, Nick is joined by Neil Bayton from JudgeMe, as they explore how product reviews are evolving in 2025 and why you need to review your reviews! We’ll dive into how to build trust on your website and uncover the real reason your customers buy your products. Plus, what’s the worst review for your business and how can you turn it into an opportunity?

In today’s fast-paced world, building a real connection with your customers is more important than ever! In this episode we are joined by one of our very own amazing community member’s, Angie Chua from Bobo Design Studio. Join Angie & Nick as we explore the secrets of building one-to-one relationships with your customers, and creating real-time feedback loops. We also discuss blending eCommerce with brick-and-mortar success, and even drawing inspiration from the physical world to enhance your online brand. Plus, we’ll break down how to get that crucial second order, the art of effective customer outreach, and why diversifying your sales process is the key to long-term success.Check out Bobo Design Studio here: https://bobodesignstudio.com/Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways:0:00 Introduction & About Bobo Design Studio5:19 How to Build a One-To-One Relationship with Your Customer11:29 Marketing & Selling Funnels13:35 Talking To Your Customers &a

This week is an Honest Ecommerce x Winning With Shopify special as we are joined by Chase Clymer!This episode is packed with actionable insights and straight talk about what to expect in 2025. We’ll kick things off with a review of Black Friday and Cyber Monday, unpacking lessons learned from the biggest shopping events of 2024. Nick & Chase then tackle the major challenges facing e-commerce in 2025 and share tips on how to boost productivity and work smarter. We’ll also uncover the honest truth about embracing change this year and thriving in a rapidly shifting landscape. If you’re ready for no-fluff advice to level up in 2025, this episode is for you!

Laurence Turner from Bloomberg joins us to unpack the crucial economic landscape retailers need to watch in 2025!Nick and Laurence explore the key differences between the US and UK markets and how these shifts are impacting global supply chains and tariffs. From the changing dynamics of the UK consumer market to the evolving strategies for product pricing in uncertain times.We discuss where the biggest opportunities lie for retailers right now, how to navigate shifting consumer behaviour, and how to leverage data and insights to stay ahead of the competition. Tune in for actionable insights that will help you thrive in the year ahead!Links to resources:GfK Consumer Confidence Barometer: https://nielseniq.com/global/en/landing-page/consumer-confidence-barometer/CBI economic surveys: https://www.cbi.org.uk/cbi-economics/economic-surveys/ Bloomberg Economics: https://www.bloomberg.com/economics OECD global economic outlook: https://www.oecd.org/en/topics/sub-issues/economic-outlook.htmlSign up to the Growth Hub

For our first episode of the year, we’re excited to welcome David Lindahl, Founder of  Rainier Watch. David has an incredible story about how a single tweet led to the creation of his successful Shopify business!Join Nick and David as they explore practical strategies for scaling your business in 2025 and beyond. Learn how to optimise operations with ChatGPT, run effective email campaigns, and harness customer feedback to drive growth. They’ll also uncover unexpected marketing tactics, share tips for building a loyal community, and help you master product forecasting. Plus, find out what your customers truly care about! Tune in for actionable insights to take your Shopify store to the next level and set yourself up for success in 2025!Check out Rainier Watch here: https://rainierwatch.com/Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways:0:00 Introduction & About David5:33 How To Enjoy Running Your Shopify Store8:40 Using Chat GPT To Streamline Your Business11:30 Wh

In our FINAL episode of the year, we take a look back at some of the standout moments that made this year so special!A massive thank you for tuning in—this show would mean nothing without our awesome WWS Community and we’ve got even bigger things in store for you in 2025!Wishing you a Merry Christmas, and we can’t wait to see you in 2025!Key takeaways:0:00 A BIG Thank You6:02 How To Effectively Use Discounting7:45 Win Back Customers In January10:14 How To Achieve Steady Growth With Content Creators15:45 What Is The Best Social Channel Right Now?17:08 How To Make Viral Content20:25 Most Memorable Thing You’ve Seen From A Customer!22:15 Creating Luck: When Preparation Meets Opportunity24:08 What To Do If You Run Out Of Stock During Peak26:03 How To Nurture A Customer’s Email List30:11 What To Expect When Working With Nano, Micro & Macro Influencers32:10 THE BLOOPER REEL!Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hubCheck out our other awesome partners!Book your extended 60 day F

For the first time EVER there was a major difference between the US and UK markets over Black Friday weekend! With it being one of the best in the US and one of the worst in the UK, in this episode Nick breaks down the jaw-dropping Black Friday insights that can elevate your e-commerce game and help you win for next year!Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways:0:00 Black Friday Introduction1:45 UK Sales Decline3:59 US Sales Surge7:31 The Growth & Benefits of Shopify16:43 3 Key Questions To Market Your Business21:10 How To Win Moving ForwardCheck out our other awesome partners!To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopifyBook your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/ Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Support the show

This week we are joined by James Kearns, Managing Director of Rapanui Clothing. Rapanui is a sustainable, print-on-demand, fashion brand based in the Isle Of Wight.James and Nick share how to align your Shopify business with sustainability practices that not only benefit the environment but also resonate with today’s conscious consumers for scale.James also shares his insights on how to scale from £8 million to £20 million sustainably! Check out Rapanui here: https://rapanuiclothing.com/Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways:0:00 Introduction & About Rapanui11:29 Making Sustainability Efforts Known16:19 How Do You Make Profit While Being Sustainable?20:42 How to Manage Inventory on Shopify28:00 Creating CRO Tests35:33 How to Manage Returns on Your Business41:48 How To Make Your Email Marketing BetterCheck out our other awesome partners!Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-boo

Influencer gifting has become one of the most talked-about strategies in modern marketing, but how does it actually work? And how can brands make the most of it?! In this episode, we dive deep into the world of influencer gifting and explore its potential with Brett Owens, Founder of Afluencer.Nick & Brett cover the essentials of influencer gifting as a marketing strategy, including how it works and how brands can maximize its impact. We discuss how to select the right influencers, set clear campaign goals, and measure success. You’ll also learn best practices for reaching out to influencers with a compelling pitch, managing expectations around content creation, and avoiding common mistakes to improve campaign outcomes!Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wwsSign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hubKey takeaways:0:00 Introduction & About Brett4:04 What is Influencer Gifting?8:55 Rates & Gifting

In this episode we are joined by Hannah Perry, Owner of Floof Cotton Candy.Hannah shares her incredible journey of founding Floof, creating outstandingly unique products, going viral, getting featured by Shopify themselves, and growing her team!Tune into this episode to find out more about developing unique products, the power of organic marketing, how to manage full time staff, and how to manage a small growing business.Check out Floof’s awesome site here! https://floofcc.com/ Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways:0:00 About Hannah & Floof Cotton Candy4:34 The Journey Of Floof & Developing The Products9:17 The Power Of Organic Marketing13:27 How to Manage Full Time Staff17:30 Bringing The Brand To Customers24:59 How To Manage A Small Business29:40 Working Directly With Shopify37:11 The Direction Of Floof Cotton Candy40:30 How to Manage Inventory on ShopifyCheck out our other awesome partners!Join the bootcamp and elevate your inventory game: https:/

This week we are joined by the very inspiring, Brianca Thorton, Owner of Bellis Botanicals.Brianca started Bellis Botanicals in April 2022 and in that time has turned her passion for craft and making nature inspired polymer clay and resin pieces into a business with almost 500,000 followers! Brianca is a storyteller showing the behind the scenes of running a creative business, and in this episode shares how she been able to grow her passion into her profession.Check out Bellis Botanicals here! https://bellisbotanicals.com/Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways:0:00 Introduction3:13 About Brianca & Bellis Botanicals5:09 How To Turn Craft Into Commerce10:52 How To Tell Your Story Through Socials16:16 How To Increase The Value of a Product20:26 The Bellis Botanicals Social Media Journey23:36 What Makes a Video Go Viral?28:42 TikTok vs Instagram: Which is better?32:05 How to Balance Your Time With Your Business36:46 Putting Customers First43:00 Where Bellis B

This week we are joined by EJ Ekhato from Inventory Planner to share insights on how to prep your inventory for peak!EJ & Nick discuss;- Optimising your inventory purchasing- Stop guessing inventory & start using data- Want to increase your profit? Talk to your vendors!- Inventory strategies for PEAK- Getting sales without having any stock- How to plan for post-peak & how to put your plan into motionJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampSign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways:0:00 Introduction & About EJ4:05 The Missed Opportunity On The Lead Up To Peak6:24 Building Good Relationships with Your Inventory Venders & Team14:23 Why You Can’t Be Sitting On Dead Stock!18:04 Keeping Well Stocked During The Peak Season28:20 What To Do If You Run Out Of Stock During Peak32:10 Secure Your Space In The Line36:19 How To Continue Thriving In January40:13 How Far in A

This week we are joined by Megan, Founder of Volashes.Volashes are a handcrafted eyelash brand that was founded in 2017 and moved to selling products online during the 2020 pandemic.In this episode Megan shares the top 7 secrets to growing your brands social media following and get MILLIONS of views across your content organically. If you are looking to understand which social channels to focus on and reach more audiences through social, this episode is for you!Check out Volashes here: https://shopvolashes.com/Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways:0:00 Introduction & About Megan3:47 Pivoting Out Of Covid10:01 Creating Behind The Scenes Content Successfully14:38 TikTok vs YouTube: The Social Media Landscape19:02 How Important Is Consistency?26:38 How Can Brands Use Social Media To Their Advantage?30:20 The Next Level Of Growth For VolashesCheck out our awesome partners!Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer

This week we are joined by an outstanding brand that was listed on the Lightning 50 list of fastest growing Shopify brands in 2021!Nick is joined by Mikayla Moulton, Director of Marketing at trueCABLE. They dive into the methods trueCABLE have been using over the past few years to drive the highest ROI and scale their brand fast & sustainably! Whether you're looking to refine your marketing methods or enhance your product offerings, this episode provides the essential tips you need to market any product! trueCABLE: https://www.truecable.com/Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hubKey takeaways:0:00 Introduction3:16 How trueCABLE sells un-sexy products!7:29 How to Snatch Up New Customers12:05 Can You Use AI To Enhance Your Marketing?18:51 What Marketing Method Drives The Highest ROI?22:49 The Right Approach To Abandoned Checkouts28:35 The “No” Strategy33:50 How Can We Improve the Sales Cycle on Shopify?37:29 The Biggest Challenge For The Marketing Team42:21 How to re

This week we are joined by Kim, Founder of Kim's Custom Caps, to share her inspiring story of how she founded her creative business and grew her brand through social media!Kim's story is incredibly inspiring - she started created crafts and after some time decided to niche in making custom graduation caps. Soon after, her content was reposted by Instagram themselves to 80 MILLION followers!Since then Kim has amassed a following of almost 500K followers on socials and created a 2 YEAR waiting list for her products from ONE post!If you're wanting to create demand for your Shopify store through social media, this episode is not to be missed!Check out Kims Custom Caps here: https://www.kimscustomcaps.com/Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hubKey takeaways:0:00 Introduction5:28 What Was The Most Random Hobby You Had?7:30 The Combination Of Hard Work & Luck11:50 Using Social Media To Scale A Shopify Business17:22 How To Manage Your Sales Process22:27 What’s Wo

In this episode we are doing something a little different...We recap and bring you the best bits from the Ecom Expo 2024, sharing marketing growth tips to help you grow your Shopify brand. Our host, Liv, speaks with the expert minds from UK leading brands such as Oreo, Mars Wrigley, Pizza Pilgrims, Lucky Saint, Rapanui and many more! Whether you're a seasoned Shopify store owner or just getting started, these insights from the 2024 Ecom Expo will help you stay ahead in the rapidly evolving eCommerce landscape.Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hubCheck out our awesome partners!Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp  Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopifySupport the show

We first came across Snaffling Pig when they were featured in the Lightning 50 list of fastest growing Shopify brands of 2021!Years on we are joined by their Head Of Marketing, George Wells, to discuss Shopify growth strategies and how Snaffling Pig has continue to grow and evolve in this ever changing landscape.In this episode Nick and George cover what is the secret sauce to success, how to know if your branding is working, Dragon's Den, the rule for growth you can't afford to ignore, how to retain customers & apps you can’t live without!Snaffling Pig: https://www.snafflingpig.co.uk/Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hubKey takeaways:0:00 Introduction3:20 About George7:11 The Story Of Snaffling Pig10:14 What is the secret sauce?15:06 How Do You Know If Your Branding Is Working?21:24 The Most Memorable Thing You've Seen24:34 The Rule For Growth You Can't Afford To Ignore31:27 How Do You Retain Customers?36:15 Apps You Can’t Live Without41:49 What’s

In this episode Nick is joined by SEO consultant, Kieran Layton, from Spec Digital, to uncover the 10 things every brand is missing and can easily fix! From optimising product pages and collections to improving page speed and tracking, we discuss the most common SEO mistakes brands make and how to fix them. Learn how to improve your store's visibility on search engines, increase organic traffic, and boost sales!Reach out to Spec here: https://spec.digital/ Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hubKey takeaways:0:00 Introduction3:32 Shopify SEO: 10 Amazing Things Every Brand Should Do9:53 Content is King of the SEO Game14:28 Six Tips for Faster Page Speed in e-commerce20:12 How Google Is Watching Your Site26:41 9 Things You Need To Know Before Launching Your Website31:22 Schema & Collection Structure37:42 OutroCheck out our awesome partners!To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Claim your 30 day fr