Winning With Shopify

This week we are joined by the legendary MacCoy Merkley, CMO of Portland Leather Goods. MacCoy came on the show a couple of years ago to share how they grew an email list from 600,000 to 1.5million in 4 months.In this episode, MacCoy and Nick discuss how to expand your Shopify store by combining the power of paid advertising with strategic email marketing techniques. We break down the best practices for integrating these two powerful channels to create a seamless customer journey, driving higher sales and repeat business. Tune in and start winning with paid ads and email!Portland Leather Goods: https://www.portlandleathergoods.com/Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hubKey takeaways:0:00 Introduction4:10 How Portland Leather Goods Got Started11:37 Simple, but effective business advice21:58 How To Integrate With Google Ads31:11 CMO Network: Business Optimisation39:10 Empowerment at Work44:02 Limiting Beliefs47:38 OutroCheck out our awesome partners!To learn more or claim you

In this episode we are joined by Adam Rosencrans from 2 Fur Doodie to explore the power of Micro Influencer Marketing! Nick and Adam discover how partnering with micro influencers can become a profitable strategy for building and scaling your Shopify brand. They break down the key benefits of micro influencer marketing, from cost-effective campaigns to authentic audience engagement. Learn how to identify the right influencers, create compelling collaborations, and measure your success. Whether you're new to influencer marketing or looking to refine your approach, this episode offers actionable insights to help you grow your Shopify brand within niche communities through micro influence!Reach out to Spec here: https://spec.digital/Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hubCheck out our awesome partners!To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Claim your 30 day free trial with Afluencer here: https://apps.s

This week we are joined by PPC Expert, Dan Martin, from Spec to dive into Advertising your Shopify store on Google profitably! We break down three powerful strategies that will help you maximise your ad spend, drive high-quality traffic, and boost your sales without breaking the bank. Learn how to optimise your campaigns for better ROI, target the right audiences, and leverage Google’s advanced tools to stay ahead of the competition. If you're new to Google Ads or looking to refine your approach, this episode provides actionable insights to help you scale your Shopify store profitably. Tune in and start winning with Google advertising!Reach out to Spec here: https://spec.digital/Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hubKey takeaways:0:00 Introduction3:22 What Does Good Look Like On Google?7:35 How does Performance Max work?13:48 Shopify Marketing: When to diversify17:47 Why Do I Buy From You?22:37 How To Increase Your Inventory25:46 Six tips for improving your PPC ROI34:

In this episode we are joined by Nick Barreiro from Clay Imports. Nick came on last year to share the story of Clay Imports. Over the last 12 months, they have been transitioning from a brick and mortar store, to developing their Shopify store to satisfy customers without relying on human support! This has been achieved through customer specific information based on customer login and tailoring the customer's individual buying journeys. Learn the essential steps for setting up your Shopify store for global expansion, including optimising your site for international customers, navigating cross-border logistics, and implementing effective marketing strategies. Whether you're just starting or looking to expand, this episode provides actionable tips and real-world insights to help you grow your online empire globally!Clay Imports: https://clayimports.com/Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hubKey takeaways:0:00 How to Manage Inventory on Shopify 0:44 Introduction to C

In this episode we share the inspiring story of Ben, Founder of Wirth Hats a Shopify store that has funded over 6,500 therapy sessions to date, showcasing the power of combining commerce with compassion.Learn how to build a purpose-driven Shopify store that not only drives sales but also makes a significant social impact. Discover the strategies behind creating a brand that resonates with conscious consumers and promotes meaningful causes. Whether you're looking to start a new venture or infuse purpose into your existing business, this episode provides actionable insights on aligning your brand with impactful initiatives. Tune in and learn how to create a Shopify store that truly makes a difference! Wirth Hats: https://wirthhats.com/Sign up to the Growth Hub here: https://community.winningwithshopify.com/ Key takeaways:0:00 Introduction3:52 Worth Hats: A Headwear Brand12:17 How to Tell a Brand Story on a Website?21:15 What is a Mission for a Brand?26:55 Creating brand differentiation33:57 The Mission of

In this episode, we reveal the top three areas to skyrocket your Shopify store's growth in the upcoming year!1. Defining your customer, understanding why they buy and building your brand around them. 2. Properly understanding profit, during the age of attribution confusion and better managing stock to boost profit. 3. Mastering email marketing to get repeat orders. Most brands project what they want to, rather than fully understanding what makes customers buy.Discover how focusing on just these three key areas can transform your sales trajectory.Sign up to the Growth Hub here: https://community.winningwithshopify.com/ Check out our awesome partners!To learn more or claim your free customer analysis and strategy session, visit https://www.seguno.com/winning-with-shopify-podcastClaim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencerJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Key takeaways:0:00 In

This week is your ultimate guide to scaling your food business online!We are joined by Peter Pham, Founder of Phamily Eats to share his story of starting and scaling PhamilyEats into the full time food store it is today. Discover proven strategies for optimising your food store, from selecting the best food products to creating mouth-watering product pages that convert. Learn how to navigate logistics, manage stock, and ensure food safety compliance. We'll also dive into effective marketing techniques, including social media promotions, SEO tips, and email campaigns, tailored specifically for food businesses.Tune in and take your food business to new heights! PhamilyEats: https://phamilyeats.ca/Sign up to the Growth Hub here: https://community.winningwithshopify.com/ Check out our awesome partners!To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencerJoin the bootcamp

In this episode we are joined by Brian Krug from Seguno - Email Marketing Automation Software for Shopify.Discover how to maximise your sales and customer engagement with email automation strategies tailored for your Shopify store in 2024!Learn to create personalised, timely email campaigns that drive conversions and build customer loyalty on the lead up to peak shopping periods. We'll cover everything from setting up automated workflows to segmenting your audience for targeted messaging. Tune in and transform your email marketing with Shopify email automation!To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Reach out to the Spec team here: https://spec.digital/expertise/seo-services/ Sign up to the Growth Hub here: https://community.winningwithshopify.com/ Key takeaways:0:00 Introduction & About Brian4:36 What Is AI Good & Bad At Right Now?8:00 The Amazing Things You Can Do With Email Automation15:04 How To Segment Your Customers With M

Discover how to harness the power of influencers and micro-influencers to elevate your brand and drive sales on Shopify in 2024!Learn to identify the right influencers, craft compelling campaigns, and measure your ROI effectively. We'll explore the newest strategies for building authentic relationships and leveraging influencer content to engage your target audience. Whether you're new to influencer marketing or looking to refine your approach, this episode provides actionable insights and practical tips to stay ahead in 2024!Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencerSign up to the Growth Hub here: https://community.winningwithshopify.com/ Key takeaways:0:00 Introduction & About Brett6:42 How to Win with Micro and nano-influencers10:10 What Is A Good & Bad Influencer Engagement Rate?16:32 Shopify Influencers: Long-Term Collaborations23:46 Do You Need a Micro-Influencer?30:05 Shopify Influencers: More Creative Control Than Brand Accounts37:43 How To F

In 2024 many of us believe Shopify dropshipping is not a lucrative business model anymore. However, it can be extremely successful if done correctly! In this episode, Nick dives deep into the world of Shopify dropshipping in 2024 with 3 steps to success for your store!Learn the latest strategies to select winning products, build a reliable supply chain, and optimise your store for maximum conversions.Whether you're a beginner or looking to grow your business with a new set of products with low risk, this episode provides invaluable insights to help you succeed in the competitive dropshipping landscape!Reach out to the Spec team here: https://spec.digital/expertise/seo-services/ Sign up to the Growth Hub here: https://community.winningwithshopify.com/Key takeaways:0:00 Introduction9:01 4 Tips for Starting Dropshipping15:05 3 Tips for Drop Shipping Business20:43 How to start and how to make it a success with Shopify27:29 Weather-proofing your Shopify Dropshipping businessCheck out our awesome partners!To l

In this episode, we delve into How To Manage Your Shopify Inventory To WIN During Peak with expert insights from Inventory Planner. Discover essential strategies for mastering Shopify inventory management, ensuring you stay ahead during high-demand periods. Learn how to optimise stock levels, forecast demand accurately, and avoid common pitfalls that can disrupt your sales. Whether you're gearing up for the holiday rush or any peak season, this episode provides actionable tips to streamline your inventory processes and maximise profits. Tune in and equip your Shopify store for success with top-notch inventory management techniques!Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Reach out to the Spec team here: https://spec.digital/expertise/seo-services/Sign up to the Growth Hub here: https://community.winningwithshopify.com/ Key takeaways:0:00 Introduction4:45 How to Plan Your Shopify Store for the Holiday Season?11:36 The Ph

With having worked with almost 2000 brands throughout his career, Nick shares the steps that are helping brands win right now! In this episode we explore why customers buy your products and how to harness the power of customer data to boost your sales. Discover the truth about increasing sales and learn actionable strategies to elevate your Shopify store's average order value. Dive into the world of AI product recommendations and see how leveraging influencer marketing can transform your brand. Plus, we’ll reveal how multi-site reward sites can amplify your reach and engagement!Reach out to the Spec team here: https://spec.digital/expertise/seo-services/Sign up to the Growth Hub here: https://community.winningwithshopify.com/Key takeaways:0:00 Introduction3:29 Why do customers buy your products?9:26 How can we use customer data?19:48 The truth about increasing sales24:46 How to increase average order value on Shopify30:01 AI product recommendations38:20 Leveraging Influencer marketing43:03 Multi-site rew

This week we are joined by Lucy and her inspiring story of founding Bare Kind. Bare Kind is a Bamboo sock company that save endangered animals.In this episode, we delve into key topics, including:- How Lucy Started & Grew Bare Kind.- Learn practical tips and strategies for running a sustainable and environmentally friendly business.- Understand the importance of Unique Selling Propositions and how they influence customer buying decisions.- Get an inside look at the processes and efforts that go into creating and maintaining a strong brand identity.- Explore the methods Bare Kind used to identify and connect with their ideal customers.- Gain insights into effective negotiation techniques that can help your business thrive.Whether you're passionate about sustainability, looking to start your own business, or seeking to improve your existing brand, tune in and learn how to make your business both successful and kind to the planet!Bare Kind: https://barekind.co.uk/Reach out to the Spec team here: https:/

In this episode we have a very special announcement!We have been working over the past 12 months to build a platform where you guys can be more involved in the community and increase the support you get from us (for free!). Three months ago we hired Lee Hazzard, and we are now proud to announce we are launching the Winning With Shopify Growth Hub: The new community for growing Shopify stores!It’s FREE to join, so come and sign up via the link here: https://wwspodcast.com/pages/the-growth-hub Support the show

This week we are joined by Shopify Merchant Jake Starr, Founder of Recycled Firefighter!Jake was a full-time firefighter working over 72 hours a week, when he realised that even with overtime pay I wasn't making enough money to support my growing family. With 10 years of firefighter experience under his belt it was time to venture into something new, teaching himself how to sew, and grew his Shopify business into the extra income that he desperately needed.In this episode we discuss…- Supply & Demand: Understand the dynamics of managing supply and demand to keep your business thriving.- How To Market Your Product With Real Feedback: Discover how to leverage authentic customer feedback to enhance your marketing efforts.- How to Scale Your Messenger Ads with AI: Explore advanced techniques for using artificial intelligence to optimise your Messenger ad campaigns.- Pre-order or In-stock?: Weigh the pros and cons of different inventory strategies to find the best fit for your business.- Finding the Right

Google did a whoopsie!This week Nick is flying solo to dive into the disruptive Google leak that just dropped. Tune in as Nick shares insider insights on this major revelation and, most importantly, how you can win from it. Learn five actionable tips to boost your SEO, uncover six crucial rules for ranking high on Google, and explore the six key elements for effective site navigation, and much, much more! Don't miss this urgent episode packed with strategies to help you turn Google's slip-up into your success!Key takeaways:0:00 Google Leaked a Document About Ranking Factors5:11 Five tips for better SEO on your website9:11 Six Rules for Ranking in Google's Search Engine17:00 Six most important things in your site navigation21:28 Spammed Emotion on Google Search Console28:24 Internal Linkage: Do We Need It?31:56 One more tip for SEOReach out to the Spec team here: https://spec.digital/expertise/seo-services/Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopi

This week we are joined back by the legendary marketing titan, Richard Chapple!From starting his career on the ground floor in a retail store, Richard worked his way up to becoming Head Of Marketing at Play.com, then onto Group eCommerce Director of THG, and later becoming CMO of Gymshark, helping them scale from £8million-£200million! Richard is now the Founder of The Growth Foundation helping high-potential businesses show them the right way to grow.In this episode, Nick and Richard dive how to make money on SEO for business, how to scale your business, how to beat Google & Meta Ads, Google's AI prompts for SEO, the importance of testing and much more!Key takeaways:0:00 Introduction5:42 CRO Tool: Order Rescue12:57 How to Make Money on SEO for Business16:48 SEO Campaign Example20:04 How To Scale A Business24:59 Scaling Gymshark £8M-£200M33:19 How to beat Google & Meta Ads39:16 Marketing Network: Search and Retargeting45:00 Google's AI prompts for SEO51:01 The Importance Of Testing57:11 How

This is a pre-recorded webinar. If you want to see the visual version of the webinar on Youtube, then click here: https://youtu.be/qcA9QTUjugkAre you ready to take your user experience (UX) and conversion rates to the next level? Look no further! This exciting webinar is designed to equip you with the top 10 strategies to turbocharge your website's performance.Presented by the renowned UX expert, Ben Burgess from Eleven, this event is a must-watch for anyone seeking to enhance their website's user experience and boost conversion rates. Ben's extensive experience and practical insights make him the perfect guide to help you unlock the potential of your website.During this webinar, Ben will share invaluable tips and techniques that will revolutionise your approach to UX and conversion optimisation. From user-obsessed design to persuasive USPs & calls to action, you'll discover the key elements that drive engagement and acquiring new customers.Reach out to the Ben here: https://www.wearee

Join Nick this week as he uncovers why brands are hitting a brick wall and the 7 things you can do to overcome them!Nick shares the truth behind successful business operations and how to find synergy between the marketing and finance teams.We'll discuss strategies for moving and improving tech stacks to stay ahead in the digital age, and discover how to diversify your marketing approach and double down on meeting your customers' needs!Key takeaways:0:00 Introduction0:39 Our Roundtable Event2:04 Why Brands Are Hitting A Brick Wall3:18 The Role Of Finance In Business Planning6:09 How To Get The Finance Team and marketing team aligned7:14 Knowing How To Move & Improve Tech Stacks11:47 Over-Reliance On A Single Channel15:20 Doubling Down on Marketing to Your Customers Needs18:08 How to Market to the Right People19:34 How to Evolve your Business24:13 Running Out Of Creativity?28:30 Testing: Don't Do the Same Thing Over and Over32:16 How To Run Tests34:44 What’s next!Sign up to our roundtable eve

This week are joined by Senior SEO Consultant, Rob Stanbury, to explore essential strategies to elevate & cement your Brand’s SEO position!From uncovering the five key focus areas in SEO to demonstrating relevance on your collection page, we provide actionable insights to help you climb the search engine rankings.Discover the power of buying guides and learn how to structure a user journey for maximum impact. We also explore the future of marketing with AI personalization and share quick fixes for offsite links and SEO.In addition, we tackle the age-old question: Do we need backlinks in our business? Explore the nuances of omnichannel and cross-channel marketing, and uncover the relevance of email marketing in the realm of SEO.Whether you're a seasoned marketer or just starting out, this episode will help ensure you are maximising your SEO success!Key takeaways:0:00 Introduction2:22 How to Dominate Google Search Engine7:31 Five Things to Focus On in the SEO Space8:00 How to show your relevance to Goo