Winning With Shopify

This week we are joined by an outstanding brand that was listed on the Lightning 50 list of fastest growing Shopify brands in 2021!Nick is joined by Mikayla Moulton, Director of Marketing at trueCABLE. They dive into the methods trueCABLE have been using over the past few years to drive the highest ROI and scale their brand fast & sustainably! Whether you're looking to refine your marketing methods or enhance your product offerings, this episode provides the essential tips you need to market any product! trueCABLE: https://www.truecable.com/Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hubKey takeaways:0:00 Introduction3:16 How trueCABLE sells un-sexy products!7:29 How to Snatch Up New Customers12:05 Can You Use AI To Enhance Your Marketing?18:51 What Marketing Method Drives The Highest ROI?22:49 The Right Approach To Abandoned Checkouts28:35 The “No” Strategy33:50 How Can We Improve the Sales Cycle on Shopify?37:29 The Biggest Challenge For The Marketing Team42:21 How to re