Winning With Shopify

In this episode, we delve into the world of Google PPC marketing and share 10 invaluable tips to elevate your strategy. From split testing ad campaigns to managing revenue lag time on Google AdSense.Learn how to effectively target customer groups, optimize product categories, and identify your best and worst selling products. Discover the importance of analyzing product performance and margins, and how to support your merchandising teams through PPC. We also explore the significance of campaign assets and data input in Google AdWords, as well as using PPC to drive email flows. Plus, we discuss the nuances of brand vs non-brand marketing and how to run successful sales without devaluing your brand. Whether you're a beginner or seasoned marketer, this episode will help you navigate the complexities of Google marketing with ease.Reach out to the Spec team here: https://spec.digital/expertise/ppc-services/Key takeaways:0:00 10 Tips for Better Marketing on Google2:09 Why split test ad campaigns?5:02 How to ma