Profit With Law: Profitable Law Firm Growth

Send us a textShownotes can be found at https://www.profitwithlaw.com/394.In this episode of the Profit with Law podcast, Moshe Amsel interviews Carrie Flynn, founder of Virtual Simplicity and fractional CMO and growth marketing consultant for law firms specializing in wills, trusts, estates, and probate. They discuss the importance of having a Chief Marketing Officer (CMO) in a law firm and when it is appropriate to hire a fractional CMO. Carrie shares insights on marketing strategies, relationship marketing, customer advocacy, and the role of SEO in a marketing strategy. She also provides tips on managing marketing initiatives and evaluating performance.Chapters:00:00 Introduction to Carrie Flynn02:25 The Role of a Fractional CMO in Law Firms 11:16 The Right Time to Hire a Fractional CMO 14:35 What a CMO Does and Doesn’t Do 19:41 Determining the Best Marketing Opportunities 24:54 The Importance of Strategic Follow-ups and Communication 26:15 Creating a Referral Partnership or Program36:57 Creative Ways to E