Profit With Law: Profitable Law Firm Growth

Send us a textShownotes can be found at https://www.profitwithlaw.com/501.On this episode of the Profit with Law Podcast, host Moshe Amsel sits down with marketing strategist and author Eli Natoli to explore why most law firm marketing falls flat — and what to do instead. Eli shares her Service First framework, revealing how emotional resonance, authenticity, and clarity of values can create stronger client connections than any “tactical” hook ever could. If you’re ready to attract the right clients without the marketing grind, this conversation is a must-listen.⏰It’s time to double your take-home pay and cut hours in ½.Long hours, inconsistent income, and no clear path out of it are not fun revenue rollercoasters for any solo attorney..In a free, 30 minute call, we help law firm owners with a proven roadmap to escape that cycle and build predictable growth.In that growth call, get:

Send us a textShownotes can be found at https://www.profitwithlaw.com/0500.Episode 500: Celebrating 500 Episodes of Profit with LawWe’ve hit an incredible milestone — 500 episodes of the Profit with Law Podcast! In this special anniversary episode, Moshe reflects on the journey, shares the key mindset shifts that have fueled growth for him and his clients, and offers gratitude to the team that made it all possible.As part of the celebration, we hear from a lineup of amazing guests, who share their congratulations and nuggets of wisdom from their experiences growing law firms and businesses.Featured Guests:Gina Cotner https://www.athenaexecutiveservices.com/Jan Roos https://casefuel.com/Stacey Brown Randall www.staceybrownrandall.comMatt Darner CollBox.coKaren McDonald www.wiseowllegal.com.auJennifer Goldman https://myvirtualcoo.com/Joe Bravo www.getstaffedup.comBobby Steinbach https://www.meanpug.com/Victoria Collier www.quidproquolaw.comMathew Kerbis https://subscriptionattorney.comCassidy Lewis www.cooperhu

Send us a textShownotes can be found at https://www.profitwithlaw.com/499.Most law firm owners leave millions on the table—all because they wait too long to prepare their business for sale (or don’t at all). Even if you’re years from selling, failing to build a scalable, turnkey firm can choke your profits and growth today.In this episode, Moshe is joined by Dr. Ruth Mantrack—business strategist and exit planning expert—to unpack why thinking like a seller now is the smartest move for every law firm owner. Whether you want to step back, scale up, or maximize your eventual payday, the strategies we cover will change the way you run your firm.

Send us a textShownotes can be found at https://www.profitwithlaw.com/498.What if scaling your law firm wasn’t about grinding harder—but about thinking like an investor?This episode of Profit with Law is repurposed from Moshe Amsel’s exclusive Law Firm Growth Summit talk—content normally reserved for summit attendees, now available to you on the podcast.Moshe breaks down the investor’s mindset for growth, showing how to set big financial goals, reverse-engineer your client targets, and invest in marketing with clarity instead of guesswork. You’ll discover why acquisitions can be a “cheat code” to growth, how to leverage recurring revenue for predictability, and what metrics actually matter when evaluating your marketing spend.Chapters:[00:00] Law Firm Acquisitions: Clients, Team & Systems[05:30] The 4 Client Types Every Firm Must Market Differently To[09:02] Variable vs. Recurring Revenue: Pros & Cons[11:48] Building Predictable, Repeatable Revenue Streams[14:57] When Buying a Law Firm Maximizes Growt

Send us a textShownotes can be found at https://www.profitwithlaw.com/497Most law firm owners think bonuses automatically motivate their teams - but the wrong plan can quietly drain your profits and create more frustration than results.In this exclusive replay from the Law Firm Growth Summit, Moshe Amsel breaks down the truth about law firm bonuses: why “just because” payouts don’t usually work, and how to design compensation structures that reward real performance without eroding your margins.You’ll discover 6 proven bonus models that Moshe has seen law firm owners successfully implement - ranging from simple monthly incentives to profit-sharing plans that align your team’s goals with your firm’s long-term success.Chapters:[00:00] Introducing the power and detriment of bonuses within law firms[06:48] 6 Proven Bonus Structures for Maximum Team Performance[08:40] Bonus #1: Bonus ‘Just Because’[11:44] Bonus #2: Quarterly bonus[15:44] Bonus #3: Monthly performance-based bonus[16:14] Bonus #4: Monthly commission

Send us a textShownotes can be found at https://www.profitwithlaw.com/496.You’re probably wasting thousands each year on marketing that doesn’t work—and most law firm owners don’t even realize it until it’s too late.In this Profit with Law episode, Moshe Amsel is joined by Danny Decker of Spotlight Branding to break down what actually drives profitable law firm marketing—and what leaves you spinning your wheels. Whether you’re throwing money at digital ads or relying solely on referrals, this conversation will help you cut through the noise and focus on what moves the needle.If you’re tired of unpredictable results, bad-fit clients, or feeling lost about where to spend your marketing dollars, this episode will help you finally take control.Chapters:[00:00] Costly Marketing Mistakes Law Firms Must Avoid[02:25] Danny Decker’s Journey: From Wall Street Crash to Legal Marketing Pro[08:29] Why Law Firms—and Choosing a Niche—Became His Mission[12:12] The Price of Ignoring Your Ideal Client[15:02] Exercise: How to I

Send us a textShownotes can be found at https://www.profitwithlaw.com/495.Most law firm owners think the answer to growth is spending more on marketing. The truth? Without a clear strategy and the right data, you’re just burning cash.In this episode, host Moshe Amsel sits down with Jordan Whelan—media strategist and marketing powerhouse for PI firms—to break down what actually works in legal marketing today. Whether you’re a small firm trying to stretch your budget or an established practice looking to scale, this conversation will show you how to stop guessing and start generating predictable results.Chapters: [00:00] Unpacking law firm growth: Moshe’s intro and the marketing puzzle every attorney faces [02:58] Meet Jordan Whelan: From radio producer to PI firm marketing powerhouse [04:20] Media mastery: How Jordan scaled firms by blending PR, SEO, and digital strategy [06:01] PI firm domination: Why Jordan specializes in elite firms—and what it means for your growth [08:05] Marketing channels demystified: W

Send us a textShownotes can be found at https://www.profitwithlaw.com/494.Most law firm owners look successful on the outside—busy staff, a nice office, and a steady stream of clients. But behind the scenes, too many are secretly transferring money from personal savings just to cover payroll, running on fumes, and wondering why all their hard work isn’t turning into real profit.If you’re growing but constantly feel cash poor—or you simply want to take home more from what you earn—this episode is your wake-up call. I’m joined by Leah Miller of Firmly Profits, a former law firm administrator turned fractional CFO who’s seen exactly where owners go wrong and how to fix it.Chapters:[00:00] Unlocking hidden profits: Why law firms miss out[04:37] The success illusion: Cash-poor owners & surface metrics[06:13] Leah Miller- owner of Firmly Profits[09:48] Paralegal to CFO: Leah Miller’s financial journey[12:35] Top financial mistake law firm owners make[16:00] Budgeting made simple: Realistic goals for growth[19:2

Send us a textShownotes can be found at https://www.profitwithlaw.com/493.Most law firm owners aren’t scaling because they’re hiring the wrong way. It’s not about the number of people on your team—it’s about the right people, in the right roles, at the right time.In this episode, Moshe Amsel breaks down the costly hiring mistakes that stall law firm growth, and shares the smarter, leaner way to build support without overcommitting your budget or your time. Whether you're hiring your first assistant or debating your next attorney, this is a must-listen.Chapters:[00:00] The rise of fractional paralegals: why law firms can’t afford to ignore this shift[04:04] The profit model evolution: shifting legal work from attorneys to paralegals[05:35] From pandemic panic to empowered paralegals: how staffing has transformed since 2020[09:31] Stop turning away clients: scale smarter with fractional paralegal staffing[11:27] Hiring myths debunked: how attorneys sabotage growth with outdated beliefs[15:03] Virtual vs. i

Send us a textShownotes can be found at https://www.profitwithlaw.com/492Most law firm owners think they need better systems, more leads, or another hire to scale—but the real bottleneck? It’s often you.If you’re buried in day-to-day operations, constantly firefighting, or holding off on delegation because “no one can do it like you,” this episode is the shift you’ve been waiting for.This week, I sit down with business alignment coach Emily Aarons to unpack the inner work behind building a thriving, scalable firm. We talk mindset, energy, and the hidden beliefs that keep law firm owners stuck—plus actionable strategies to break free from the grind and lead like a true CEO.Chapters:[00:00] Unlocking Law Firm Growth: Moshe’s first encounter with visualization and Emily Aarons [03:27] Harnessing Intuition: Why trusting your instincts is the hidden CEO superpower [07:21] The Overworked Attorney’s Dilemma: Escaping overwhelm and realigning your law firm’s vision [10:23] Time Audits and Energy Alignment: How to rec

Send us a textShownotes can be found at https://www.profitwithlaw.com/491.Think your firm’s 401(k) plan is “set it and forget it”? Think again. The retirement plan you’ve set up for your employees could be quietly draining thousands of dollars—hurting your staff’s long-term savings and eating into your firm’s profits.In this episode of the Profit with Law Podcast, host Moshe Amsel sits down with 401(k) forensic  consultant Paul Sippil to reveal the hidden costs, bad assumptions, and missed opportunities that most small firm owners don’t even realize exist.Even if your employees aren’t complaining, you could be overpaying for fees, letting participants absorb unfair costs, and missing easy ways to make your plan more attractive and affordable.If you’re offering a 401(k) to your team, you can’t afford to ignore this. A few smart adjustments could save your firm and your employees thousands every year.Chapters:[00:00] Why every law firm owner needs to know all about 401k plans[03:18] Paul Sippil: the 401k forens

Send us a textShownotes can be found at https://www.profitwithlaw.com/490.In this follow-up to “Save $192,500 by Hiring the Perfect Law Firm Team,” Moshe Amsel goes deeper into the hiring strategies that separate thriving firms from those stuck in slow growth. From vetting candidates with strategic exercises to onboarding them the right way, Moshe shares practical steps to attract top talent and avoid the financial drain of a bad hire.If you’ve ever rushed to fill a role, underpaid the right person, or held on to the wrong one too long, this episode will change how you build your team.Building the right team isn’t just about filling seats—it’s the key to scaling your firm smartly. Listen now and start hiring with confidence.Chapters:[00:00] Review: Hiring slow, firing fast- 200k (actual) cost of a bad legal hire[08:03] What it looks like: paying for a salary you can’t afford (right now)[11:17] Beyond job boards: Strategic recruiting, “poaching,” and the power of referrals[16:59] Advanced vetting: Skill assess

Send us a textShownotes can be found at https://www.profitwithlaw.com/489.How to Build the Dream Team That Will Double Your Law Firm’s RevenueThis episode brings you inside a powerful session from the Law Firm Growth Summit, where Moshe dives deep into how to assemble a dream team for your law firm and avoid the most expensive hiring mistakes.Law firm owners constantly tell host Moshe Amsel the same thing: “I can’t find good people.” But in this episode, Moshe challenges that mindset—and shows exactly what’s really holding you back from hiring top talent.Whether you’re overwhelmed, stuck with underperformers, or afraid to offer competitive salaries, Moshe breaks down how to approach hiring differently—so you can build a team that not only gets the work done but drives serious growth.From calculating the actual cost of a bad hire (spoiler: it’s close to $200k) to setting up salary ranges that attract A-players, Moshe lays out the exact strategies he's coached law firm owners through to grow fast without b

Send us a textShownotes can be found at https://www.profitwithlaw.com/488.What happens when growing your law firm is no longer just about making more money?In this episode of the Profit with Law Podcast, host Moshe Amsel speaks with business leader Josh Nelson, who shares the powerful mindset and strategy shifts that helped him break through to the next stage of growth. While the story is his, the lessons are universal for law firm owners looking to build something sustainable, profitable, and meaningful.Through hard-earned insights, Josh reveals how redefining his motivation—from chasing income to creating impact—unlocked clarity in leadership, hiring, and client acquisition. You'll hear how being honest about your own strengths and weaknesses, and those of your business model, can open the door to real progress.Chapters:[00:00] How Josh Nelson grew an elder law firm from zero to 7,000+ families served[03:44] Feeling purposeful: Josh’s unlikely journey to elder law (with his mother!)[09:20] How to start

Send us a textShownotes can be found at https://www.profitwithlaw.com/487.Most law firms are losing leads every day — not because of bad marketing, but because of slow or outdated intake processes.In this episode of the Profit with Law Podcast, Moshe Amsel sits down with Joe Ruotolo, head of marketing at Intaker and creator of Arthur the AI bot, to explore how small law firms can leverage AI to fix intake bottlenecks and stay ahead of the competition.They discuss the power of “speed to lead,” the real reason most law firm websites fail to convert, and how automation tools can help law firm owners reclaim lost revenue — without sacrificing the human connection clients expect.Chapters:[00:00] Introducing Jo and his connection AI[06:07] How this AI bot can help your firm [08:01] Joseph’s journey into automation and AI in the intake department[12:20] Mainstreaming AI: the importance of utilizing it in your firm[15:26] How AI can help client acquisition within your firm’s system[16:31] Why AI chat is a must for ev

Send us a textShownotes can be found at https://www.profitwithlaw.com/486.Are you using the smartest strategies available to grow your law firm — or just spinning your wheels?In this episode of the Profit with Law Podcast, Moshe Amsel, with Chris Dreyer, breaks down the three biggest levers firm owners must begin to dabble in to scale sustainably: marketing that drives real ROI, staffing that frees up your time, and AI tools that increase efficiency without compromising quality (even though it can seem scary).Whether you’re struggling to attract the right clients, drowning in tasks, or unsure how AI fits into your workflow, this episode gives you practical, smart guidance to move forward with clarity and confidence.Chapters:[00:00] From coach to successful owner: Chris Dreyer’s journey to legal marketing[06:22] The evolution of legal marketing: How top law firms win new clients[08:10] The biggest shifts in finding and acquiring clients over the past 12 years[12:46] Unlocking growth for pre-lit firms[16:53] Ho

Send us a textShownotes can be found at https://www.profitwithlaw.com/485.Most law firm owners think their accountant is doing just fine — but the truth is, if you're only meeting with them once a year, you’re probably leaving serious money on the table.In this solo episode, Moshe Amsel shares real-world examples and practical strategies to help you turn tax planning into a tool for building long-term wealth. You’ll hear how one firm lost over $500,000 to the IRS — and the simple planning shift that could have saved them.If you want to stop overpaying taxes and start keeping more of what you earn, this episode is a must-listen.You’ll learn:Why “good enough” accounting isn’t enoughTax strategies most accountants don’t bring upHow to legally write off big expenses — like a company carWhat it takes to turn your financial team into a growth assetNo fluff — just clear, actionable steps to help you keep more of your money and move your firm forward.

Send us a textShownotes can be found at https://www.profitwithlaw.com/484.Most law firm owners think they have a marketing problem…But what if the real issue is what happens after a lead comes in?In this episode of Profit with Law, CMO Margarita Eberline reveals why most firms are leaving money on the table — not because of weak marketing, but because of a broken or missing sales process.You’ll learn: ✅ Why leads aren’t converting (even with solid marketing) ✅ The hidden cost of ignoring sales strategy ✅ How to align your marketing with a real sales process that drives growth ✅ Simple steps to turn more inquiries into paying clients — without more ad spendIf you’ve ever wondered why your firm isn’t growing faster, this might be the missing piece.

Send us a textShownotes can be found at https://www.profitwithlaw.com/483.Infinite banking- the how, what, and why (that gets your firm producing generational wealth)Most law firm owners strive to build successful practices —but how many are actually thinking about creating generational wealth and a lasting legacy?In this eye-opening episode of Profit with Law, entrepreneur, investor, and bestselling author M.C. Laubscher joins us to reveal why the traditional financial advice most lawyers follow doesn’t work for business owners like you.He unpacks powerful wealth-building strategies used by ultra-successful families — including the idea of becoming your own banker through the Infinite Banking strategy.If you want to grow profits without chasing more clients, gain tax advantages, and build lasting wealth for your law firm, this episode is packed with actionable insights you won’t want to miss.Tune in now to discover the secret wealth strategy law firm owners haven’t heard of (yet).Chapters:[00:00] Serial inve

Send us a textShownotes can be found at https://www.profitwithlaw.com/482.“How open minded are you to learning something new and being coached?” Anthony asked, “Because if you're not, then it's probably not going to work.”In this episode of Profit with Law, guest Anthony Carls—president of Rocket Clicks and co-founder of Sterling Lawyers—reveals the insider marketing blueprint he's used to scale a family law firm to over $15M in annual revenue. Anthony dives deep into why most family law attorneys are missing easy wins by ignoring strategic offers, how to build a value ladder for your clients, and why local SEO should be your first stop before pouring money into PPC campaigns.Anthony and host Moshe Amsel break down practical steps to market a family law firm the right way, the traps that waste your budget, and how to create a nurturing funnel that keeps leads warm for months before they're ready to hire. If you want a proven, step-by-step roadmap for bringing in high-value clients—and buil