Asmp Experts & Masters

Today’s special guest is Heather Elder, a photography rep that has worked with some of the most well-known photographers in recent memory. Heather has spent years sharing thoughts and secrets of the photography industry through her blog, Notes From a Rep’s Journal, and her podcast, Dear Art Producer. After 25 years, she still figures out ways to innovate and adapt to the industry as it changes with the times. Heather brings years of wisdom and experience to the table, so pay attention!In this episode, Gabriella Marks, ASMP National Board Member, and photography rep Heather Elder talk about…What doesn’t an artist representative do?Creating a sense of community in an industry that lacks oneThe importance of clear communication throughout the entire processWalking the line between following up and not being a stalkerStart with the creative call and work from thereAdvice for beginners on how to approach creative treatmentBreaking down estimates and approaching the jobWhat can be said about you that cannot be said