Asmp Experts & Masters

Tom’s guest today, Lou Jones, is a long-time Boston freelance photographer. Lou received his degree in physics and you could say he was well on his way to becoming a rocket scientist, until he found his way to the art of photography. Since then, he has spent his career blending the commercial and editorial sectors. Through personal and long-term projects, Lou is working to effect change in how the world views different social issues.In this episode, Tom and Lou talk about…Considering photography as a career choice from a start in physicsStarting to build his own sense and skills as a photographerPerseverance through racism and other early obstaclesBlending the commercial and editorial sectorsLearning to navigate cold calls to make your way into the roomReaching a broader audience through the use of social mediaUsing personal projects as a means to attract clientsHow social components of photography have changed over timeWorking to effect thinking about the realities of AfricaBiggest challenges facing the team