Social Selling Made Simple

Since the NAR settlement came into effect, every real estate professional is at day one, ground zero. Even if you’ve been in the industry for decades, gone through hundreds of disruptions, or sold a billion dollars of real estate.  We’re grappling with a whole new way of doing business and many people are having a hard time.  Even if you’re an agent in a state that already had mandated buyer-broker agreements, no one in the world of residential real estate is at an advantage right now.  But we can gain the advantage by making a few small mindset shifts. We have to realize why we have an issue with buyer-broker agreements. We don’t know how to ask for what we’re worth, so we’d rather avoid the subject altogether.  In this new landscape, not articulating our value is laziness, high-level stupidity and bad service. It’s also a risk to our real estate licenses.  How do we navigate the settlement so it benefits everyone? In this episode, I share the traps many buyer’s agents are walking into and how to set yoursel