Social Selling Made Simple

If you’ve ever tried selling new construction, you know it can be a total headache. Dropbox links everywhere, builder calls that never get answered, and brochures that are already outdated by the time they reach buyers.  It’s frustrating for agents, builders, and buyers alike. So many agents just skip new construction altogether, leaving hundreds of thousands of dollars on the table. But what if new build listings were as easy to access as homes on the MLS?  That’s where NEO comes in. NEO cuts through all the chaos, helping you capture more buyer leads, keep them engaged, and take control of the buying experience. With NEO, you’re not just getting a tool, you’re getting a whole system that keeps everything organized and accessible. No more hunting for the latest floor plans or chasing builders for updates.  Everything you need to showcase new construction is right there, in one place, making it way easier to attract serious buyers and close more deals. So how exactly does NEO tackle all those annoying obstacl

These days, it’s harder than ever for marginalized buyers to break into the market. Prices are high, lending rules are tighter, and misinformation is everywhere. The path to homeownership can feel impossible. Agents aren’t off the hook either. With all the changes to buyer representation and compensation, agents are being asked to prove their value in every single deal, while trying to serve clients who need more help than ever. That’s where Midwest Home M@tch comes in. We built an AI-powered referral network that connects agents with pre-approved, ready-to-go buyers. Especially those who qualify for down payment assistance, employer housing support, parishioner programs, and more.  These aren’t just leads,  they’re matches. And the system is built to help agents close deals that would otherwise fall through the cracks. What are some of the things you’ll get with Midwest Home M@tch? How is this referral network different?  In this episode, I’m joined by creative design, brand development expert, and my partne

In real estate, we’re expected to connect with every personality type under the sun. That usually means working really hard to match how someone else communicates. Most of us are doing it on the fly. Winging it. Pivoting mid-conversation and crossing our fingers that our style clicks with theirs. That might have cut it back in the day, but now it’s a liability. What if you could walk into every client meeting already knowing how to win them over? That’s exactly what myYenta gives you: the blueprint to connect, build trust, and close the deal, by aligning with your client’s psychology from the start. Jay Groah knows this world inside out. He’s been a practitioner, flipper, and coach for nearly two decades.  But it was one mismatched homebuying experience that sparked the idea for a tool that’s now boosting conversion rates for teams, brokerages, and even MLS boards. In this episode, Jay breaks down how top agents are using personality data to reduce friction, cut dead weight, and close more deals with less tim

If you think success is about hoarding your secrets, side-eyeing your peers, and treating everyone like the enemy, you're already losing.  I see it all the time in real estate: agents wrapped up in rivalries, clinging to titles, licenses, and tasks that no longer serve them, all because they’re afraid to let go or let someone else shine.  That “crabs in a barrel” mindset will keep you small, stuck, and exhausted.  Here’s the truth: in today’s market, collaboration is the competitive edge. Instead of competing with other agents, we need to be around people who lift us up.  You need allies, a clear niche, and a no-BS understanding of what drives your business forward.  In this very special 200th episode of Social Selling Made Simple, I’m getting real about what helped me level up.  I’m sharing the legacy of entrepreneurship I inherited from my grandfather, how I went from overworked instructor to highly paid keynote speaker, and why choosing collaboration over competition changed everything.    The more I let g

A real estate license isn’t just for selling homes. It’s a whole launchpad…if you know how to use it right.  If you’re a great agent, you’re doing way more than unlocking doors and writing offers.  You’ve got skills that can help you stand out and stack your income. In today’s market, the old playbook won’t cut it.  Inventory is tight, interest rates are still high, and the NAR settlement changed the game. Agents who stick to business-as-usual are getting left behind.  It’s not just about closing deals anymore. It’s about thinking bigger, leveraging your skill set, embracing tech tools like AI, and getting creative with things like expired listings and renovation loans.  Everyone’s got access to the MLS… but what you do with it?  In this episode, I’m breaking down exactly how I turned one real estate license into a six-figure, multi-stream business. You’ll hear how top producers are using AI to revive expired listings, bring real value to sellers, and guide buyers with smart financing options like the 203K lo

In today’s real estate landscape, agents aren’t just competing for clients. We’re being forced to justify why we deserve to be paid.  With buyer broker agreements now front and center, it’s no longer enough to open doors and write offers. We have to demonstrate value. And what’s more valuable than walking into a buyer consultation armed with solutions that literally fund the deal?  I’m talking about gift funds, employer-assisted housing, and stacked grant programs. Money that helps your clients buy and ensures you get paid. That’s how top agents are winning right now.  How do you implement this strategy? What questions do we have to ask in every buyer consultation?  In this episode, I’m unpacking the playbook real estate professionals are using to find hidden funds that support both the buyer’s bottom line and their own commission.  I share how top producers are creating win-win transactions and how you can do the same. no matter your market.   Things You’ll Learn In This Episode  Value that pays How do you

Every agent is out here fighting for more listings, but what if the key to dominating your market isn’t just about pricing, marketing, or staging, but about money that’s already sitting on the table? What most agents overlook is that some listings come with built-in financial power: I’m talking about reverse down payment assistance.  This is money that can be layered to cover buyer agent compensation without your seller having to give up a dime. In today’s market, where buyers are hesitant and sellers want to net top dollar, this strategy is an absolute game-changer. In this episode, I’m breaking down how I use reverse down payment assistance and program stacking to attract buyers, help sellers net more, and give agents a value proposition no one else is talking about.    Things You’ll Learn In This Episode  The anointed listing advantage What does it mean for a property to have an anointing, and how can you use that to make your listings irresistible? Reverse down payment strategy How can buyers get $20k+

On November 30th, 2022, everything changed. ChatGPT hit the streets and instantly began reshaping how we live, work, and run our real estate businesses.  From digital marketing to image creation and even coding, AI has been a total game-changer. And the crazy part? We’re only getting started. AI is evolving daily. Tools like ChatGPT, Canva, and Descript are moving at lightning speed—what seemed impossible 30 or 60 days ago is now totally within reach. So what can AI actually do for us right now? How can we use it to multiply our time, streamline our workflows, and make our businesses even more valuable? In this episode, nationally recognized speaker, author, and consultant Katie Lance returns to the show. We dive into the latest, most exciting developments in AI, and how you can put them to work in your real estate business today.   There are a lot more opportunities to duplicate yourself and leverage your time. I get twice as much done in my business because I’m implementing AI. -Katie Lance   Things You’ll

Real estate pros, if you’re not using LinkedIn to post content, flex your industry expertise, and generate high-quality B2B leads, you’re leaving money on the table. It’s one of the best platforms to grow your brand, so why are so many agents still sleeping on it? Maybe it feels intimidating. Maybe you’re not sure what to say. But here’s the thing: thanks to AI, creating content and making the right connections has never been easier. And yet, so many real estate professionals are still dragging their feet when it comes to using AI, missing out on massive opportunities. Combining LinkedIn with ChatGPT creates the ultimate business intel tool—a tool we would’ve had to shell out thousands for just a few years ago. Now, it’s right at our fingertips.  And the best part?  You don’t need to be a tech whiz or marketing guru to make it work for you. By working on our AI skills and leveraging them on LinkedIn, we can fast-track our way to real estate industry authority—without breaking the bank. So, how do you get past

It’s no secret that real estate commissions have been in the danger zone for a while now. And with moves like Rocket Mortgage snatching up Redfin, it’s clear that real estate professionals need to fight fire with fire. Well thanks to a new dual-licensing program, we might just have the ultimate weapon to turn up the volume on our production!  Most real estate agents have to pass their clients off to a mortgage officer and watch them take a piece of the pie. What if you could handle the whole process yourself, and keep more of the money…all with one simple link?  Here’s the thing: real estate pros who understand the money behind the transaction are way more valuable. By adding loan origination to your toolkit, not only are you protecting your income, but you’re also setting yourself up to earn way more per transaction.  What is the program and how do you get into it? In this episode, I’m joined by Teresa Grobecker, an absolute rockstar in real estate, fintech and proptech. She shares all the details on how to

Posting every day…multiple times a day…carousels…sharing your deepest personal stories. If you're trying to boost engagement, impressions, and reel in those real estate leads via social media, you've probably tried it all. And when it doesn’t work, you’re probably left thinking the algorithm is out to get you. But hold up – it’s not. No strategy will ever work if it’s not backed by cold, hard data. If you’re not tracking what’s already working and turning up the volume on that, you’re just throwing spaghetti at the wall. Social media without analytics is just a bunch of guesswork.  This is especially true for LinkedIn – the goldmine for real estate agents looking for leads. So many people struggle to make a splash on LinkedIn, but here’s a little secret: there's an easy way to crank up your following and engagement. Enter: ChatGPT. How can AI transform your content game? How do we use ChatGPT to get more real estate leads on LinkedIn? In this episode, AI-assisted personal branding guru Celeste Yamile breaks d

In today’s market, every real estate agent is searching for a unique value proposition that will get them more listings and get them paid by buyers.  What most agents don’t know is that they might already have the ultimate value proposition sitting under their noses…or rather sitting in their active listings!  Many homes on the market qualify for down payment assistance, and by simply choosing to hire you as their agent, people could get $20k or more. In other words: some listings have an anointing on them, and you can leverage them to earn six figures. In this episode, I share the strategy real estate agents are sleeping on, and how to implement it in your own business.    Things You’ll Learn In This Episode  The listing anointing  How can we win more sellers and buyers with down payment assistance?  The ultimate client attraction strategy  How do we become so knowledgeable in down payment assistance that people flock to us? How to earn six-figures in real estate Why are agents who are specializing in dow

No matter what anyone says, owning real estate is still the most powerful way for families to build wealth and transfer it to the next generation. A lot of people would love to own a home, but can’t afford some of the costs that come with the purchase.  Well, there is a solution…down payment assistance gifts from family, work or even your church. A lot of people are sitting on equity or cash reserves that could be the perfect down payment assistance gift for first time home buyers.  This is a great way to put the wealth vehicle that is real estate in motion, and help more people build wealth for themselves. Real estate agents who are knowledgeable about these programs are more likely to win buyers and get paid what they’re worth, which goes a long way right now.  What should we ask every buyer we talk to? What are some of the pockets of funds first time buyers have access to? In this episode, CRA Residential Loan Officer at Associated Bank, Johnita Herndon shares how buyers can get up to $31,500 in down payme

In today’s real estate game, the agents who leverage tech and have a consistent digital presence are always at an advantage. They get more leads, more listings, more referral business and of course, more money.  But with so much tech coming at us all the time, it’s hard to keep up. We can be so overwhelmed that we end up not taking any action at all. Being consistent is the key to success with marketing, but that’s hard to do when we’re overwhelmed. On top of that, tech is just one aspect of our business, not the whole enchilada - how do we use it without losing sight of everything else?  Some agents love real estate and hate the tech, but if they don’t leverage it, they’ll miss out on valuable opportunities…how can they get the best of both worlds?  That’s where Real Estate Influencers come in. This platform makes tech work for us without us having to constantly work at tech. How do we use AI to improve our digital presence?  In this episode, speaker, digital marketing expert and the co-founder at Real Grade

In any given real estate market in America, there are thousands of non-English speaking buyers who face a huge language barrier in the transaction.  Most of the content, and even the real estate agents themselves only speak English, and that can make the process of buying more overwhelming. What if you could instantly communicate with all these buyers in their own language? The best part: you can do this without learning a new language thanks to AI!  That’s where VoiceFlip comes in. This resource translates 25 languages, making it the perfect companion for a real estate agent who wants to reach more people.  With all the changes in real estate right now, adding value is the only way to stay relevant and competitive. By being more inclusive and breaking down language barriers in the transaction, we’ll get more opportunities.  How does VoiceFlip boost our lead generation? How can we leverage it in the transaction? In this episode, the CEO of VoiceFlip, Kurtis Cicalo shares how real estate agents can leverage th

In today’s influencer-driven landscape, even the most experienced agents are losing deals to newer agents who do one thing differently - posting great content online.  The market doesn’t just reward expertise - it rewards expertise, visibility and consistency, and that can be shown through the content we put out.  Social media content is a valuable asset in our businesses - especially in a down market. It is the marketing vehicle that validates us in the eyes of the consumer, fuels lead generation, reduces our marketing costs and makes us profitable.  In a tough market, it’s tempting to pull back on our marketing efforts, but that actually cuts off a valuable revenue stream. This is the perfect time to double down on marketing and pour into our social media and sphere of influence.  How do we create content that guarantees current and future business? How do we leverage hyper-local, hyper-branded content?  In this episode, I’m joined by the CEO and co-founder of Roomvu, Sam Mehrbod. He shares how their platfo

Homeownership is a dream many aspire to, but sadly don’t have access to due to affordability. Before they can even think of affording a mortgage…getting money for a down payment can be a real struggle.  What a lot of people don’t know is that there are down payment assistance programs that can help them get into a home.  80% of home buyers qualify for down payment help but only 15% actually use it. As agents, this provides a lucrative opportunity to provide a valuable solution.  Down payment help is the perfect marketing message to put in front of buyers right now. We can win more business by leveraging a valuable resource that will get more people into homes, save them lots of money and help them build equity faster.  And it will put more dollars in our own pockets too!   How do we leverage these programs to bring more value to buyers? How does this offering add to our marketing prowess?  In this episode, I’m joined by founder and CEO of Down Payment Resource, Rob Chrane. He shares how we can add down paymen

Since the NAR settlement agreement was announced, agents have sought strategies to deliver the most value to buyers. It's a way to secure more signed buyer agreements and compensation. Employer Assisted Housing is one great option. An "employer-assisted housing program" (EAH) is a benefit offered by some companies where they provide financial assistance to employees towards a down payment on a home, usually in the form of a forgivable loan, This solution creates the ultimate win for companies and workers alike. Companies are always looking for ways to attract and retain talent, and housing assistance is precious. If an agent puts this program in front of companies, they demonstrate value and create a new business pipeline. That's how you stay unbothered by the NAR settlement!  What is employee-assisted housing, and how does it benefit companies, employees, and even entire communities? How do we pitch it to companies?   There’s a lot of money that can help buyers in today’s real estate transaction and it doesn

A lot of people are locked out of homeownership because the actual listings aren’t accessible to everyone. For disabled, impaired, neurodivergent and non-English speaking buyers, not having an audio option creates a massive barrier right from the home search stage.   What if the listing could be presented in a language and format they can easily consume?  The most valuable real estate agents understand the importance of being of service to EVERYONE.  In order to do this and expand our opportunities across any barrier or language, we have to make sure the information on the listing is packaged for a diverse array of people.  That’s where DirectOffer comes in. This tool leverages AI to bring accessibility to real estate information. Started by a mother with a neurodivergent child, this tool is something all agents should be using right now.  How does Direct Offer work? How does it knock down a huge barrier to homeownership? In this episode, entrepreneur in real estate technology and founder of DirectOffer, Kath

Since the NAR settlement came into effect, every real estate professional is at day one, ground zero. Even if you’ve been in the industry for decades, gone through hundreds of disruptions, or sold a billion dollars of real estate.  We’re grappling with a whole new way of doing business and many people are having a hard time.  Even if you’re an agent in a state that already had mandated buyer-broker agreements, no one in the world of residential real estate is at an advantage right now.  But we can gain the advantage by making a few small mindset shifts. We have to realize why we have an issue with buyer-broker agreements. We don’t know how to ask for what we’re worth, so we’d rather avoid the subject altogether.  In this new landscape, not articulating our value is laziness, high-level stupidity and bad service. It’s also a risk to our real estate licenses.  How do we navigate the settlement so it benefits everyone? In this episode, I share the traps many buyer’s agents are walking into and how to set yoursel