Coach James Short Podcast

Hello, I’m Coach James Short, and welcome to Leading and Growing Your Real Estate Business, where I share insights and strategies from top industry leaders to help you thrive in real estate. Guest Introduction In this episode, I’m joined by Samantha McLean, Co-Founder and Managing Editor of Elite Agent. Samantha shares her journey of launching Elite Agent magazine in 2014 and growing it into a highly respected publication. Five Key Takeaways: Adaptability in Industry Changes Samantha shares how Elite Agent has adapted to real estate trends since 2014, keeping it relevant and impactful. Tech Innovation We discuss how technology, particularly AI, is shaping real estate and publishing. AI as a Resource Samantha explains how AI has boosted efficiency in her work while reinforcing the need for human connection with clients. Staying Aligned with Consumer Demands She highlights the importance of understanding and adapting to changing consumer needs. Introducing The 90-Day Program I wrap up by introducing The