Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

Tiger Joseph is the founder of Video Builders, a company that helps businesses create effective video content for B2B audiences. With a background in documentary filmmaking, Tiger emphasizes authentic storytelling and concise messaging, aiming to connect on an emotional level with viewers. Key Quotes "Storytelling is about transforming beliefs or behaviors. If your content doesn’t have a clear message, it just becomes noise." "Creating video content is about being real—picking up your phone and sharing one thing that will help your audience." "Every video should start with a strong hook; it’s a promise to the viewer about what they’re going to get." 5 Key Takeaways 1. The Power of Storytelling in Business Storytelling helps people connect by breaking down complex ideas into relatable narratives. It transforms beliefs or behaviors by focusing on emotional connections rather than just tasks or metrics. Using a clear structure (beginning, problem, solution) keeps audiences engaged and leads to better message