Strictly Business

A new video-streaming service targeting senior citizens is betting that advertisers will finally wake up to the purchasing power of a demographic Madison Avenue has largely ignored. CEO Jerry Goehring explains how Saltbox TV customizes its product to meet the unique needs of a very big but underserved market.  Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.