Strictly Business

How does a basketball legend team up with Sony to translate his brand into TV and film content? He turns to Jeron Smith, a veteran of Nike and the Obama-era White House, who explains how Curry is focusing on family, faith and sports as core themes to their strategy to crack the entertainment marketplace. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.