Catalyst Sale Podcast: Sales Training | Sales Strategy | B2b | Selling | Marketing

John Karsant, founder of LevelUp Leads, shares his journey from tennis coaching to establishing a successful lead generation agency. With years of experience in sales development, John provides insights on building pipelines, hiring sales development representatives (SDRs), and the importance of aligning sales processes with organizational goals. Key Quotes: "If you don’t have a sales process and expect an SDR to figure it out, you’re setting them up for failure." "A lot of outbound campaigns fail because companies overlook the small things—like having a professional website and a clear social presence." "Don’t rely on one channel for leads; diversifying your approach is the key to long-term success." John Karsant discusses the essentials of building a scalable sales pipeline and the pitfalls of outsourcing sales development too early. He highlights the importance of leadership, process documentation, and aligning marketing and sales efforts. John also emphasizes the role of consistent branding and creating