Million Dollar Landscaper

In this episode of the Million Dollar Landscaper Podcast, host Scott Molchan sits down with Ezra McCarthy, founder of Green Frog Web Design, to tackle a critical topic for landscapers: goal setting and planning for 2025.   Scott and Ezra discuss why so many landscapers find themselves stuck year after year and how setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals can change the game. Using real-world examples, they explore how reviewing 2024’s wins and challenges can help you set clear goals, track your progress, and overcome obstacles like client acquisition costs, lead generation, and workflow bottlenecks.   This episode dives deep into practical strategies for landscapers, including breaking down long-term goals into manageable steps, measuring key performance indicators (KPIs), and avoiding the common mistakes that keep most people from following through. Ezra also shares the importance of tracking leads, measuring results, and leveraging tools like CRMs and goal-tracking apps t