The Thriving Farmer Podcast

What can you learn from a food hub model of connecting local producers with chefs and consumers?   On this episode of the Thriving Farmer Podcast, Michael is joined by Jeff Bednar, the innovative force behind Profound Foods in North Texas. Since 2014, Jeff and his wife, Lee, have been revolutionizing local food systems and specializing in hydroponic produce. Jeff connects consumers directly to locally-grown food through his online marketplace, all while fostering community education and supporting future food entrepreneurs.  Tune in to hear all about how Jeff built a farm and food hub with a solid reputation for quality, consistency and education.   You’ll hear: About how Jeff got started in farming  0:58 How they started selling to chefs and restaurants 6:05 About how the food hub pricing model works 10:20 What their marketing looks like 14:28 How Jeff has assembled the Profound Foods team 18:10 About how the Profound Foods dinners work 23:06 What Jeff would do differently if he could start over again 33:08