The Thriving Farmer Podcast

Ever thought about shifting your farm to a U-Pick model?  On this episode of the Thriving Farmer Podcast, Michael is diving into the world of agritourism with Megan Neubauer of Pure Land Farm located in McKinney, Texas. Megan literally wrote the book on pick-your-own farming and her farming journey offers invaluable insights into transforming local agriculture into a profitable, community-driven experience. Tune in to hear about Megan’s thriving U-Pick operation and her new book!   You’ll hear: How Megan got into farming 0:52 What led Megan to shift her farm to Upick 4:52 What the average customer expects when participating in U-pick 10:37 How their crops are priced 11:42 About how they package their berries for U-Pick customers 15:08 What software Megan uses for booking 21:23 About how they deal with “problem people” 25:00 About their marketing focus 30:19 What Megan’s advice is for newer farmers or farmers looking to change things up 38:04   About the Guest: Megan Neubauer is a farmer in North Texas. She