Welcome To Theinquisitor Podcast

... And talk to your unhappy customers. They'll teach you how to get better. Nigel Davey says, "There's a cost to learning what worked and didn't work. The biggest cost is time". Stop selling transactions. Focus on lifetime customer value. That's "how much they spend before they tell you to go away!" What's it cost you to acquire a lifetime customer and what's it worth investing to attract the right customers. Nigel reminds you to beware becoming too heavily locked into one or two  customers. Spread your risk. He warns against cutting your marketing when times are hard. Feeding your pipeline is a daily requirement. Communicating, raising awareness, building association and familiarity with your brand is non-negotiable if you want to thrive through hard times. Keep nurturing your pipeline, even when your prospect says no.  Contact Nigel via linkedin.com/in/nigeldavey Website smeneeds.co.uk/evidence/  (SME Needs'​ Testimonials page ) smeneeds.co.uk/how-we-help/  (SME Needs - how we help you) -- Contact me