The Thriving Farmer Podcast

How can a family farm balance tradition, innovation, and community connections? In this episode, Michael chats with Regan Joehl, owner of Greene Fields Farm in Greenfield, Illinois. Regan, a fourth-generation farmer, has transformed his family’s 30-acre farm into a thriving seasonal destination for thousands of visitors each fall. From pumpkins and gourds to apple picking and premium mums, Greene Fields Farm offers an unforgettable experience while fostering a deeper connection to the land. Tune in as Regan shares insights on crop management, marketing strategies, and creating a farm environment that keeps customers coming back year after year. Episode Highlights: A Family Farm Legacy: How did Greene Fields Farm begin? [1:24] Diversification Decisions: Why did they start raising pigs? [11:15] Mum Production Tips: What size pots do they use for their mums? [15:26] Land Management: What kind of land and acreage are they working with? [21:39] Marketing Success: How does Greene Fields market their farm? [26:06]