Peppershock Marketing Expeditions Podcast

Mark Carpenter is a seasoned storyteller and co-author of the bestselling book "Master Storytelling: How to Turn Your Experiences into Stories that Teach, Lead, and Inspire." Mark shared his insights on the power of storytelling in business and how it can be used as a leadership skill to connect, teach, lead, sell, and inspire.00:00 - 00:14 “We know storytelling works. We all love a good story. But we're not as intentional about it in business. I think sometimes we discount storytelling as, — "Well, that's too light and fluffy for business." — But this is how we connect as human beings.” — Mark Carpenter00:15 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast00:34 - 01:10 Mark’s Background01:11 - 16:45 Marketing Essentials Moment: Becoming Your Own Business16:46 - 18:07 Welcome to the show, Mark!18:08 - 19:03 Transition from Corporate to Teaching Storytelling19:04 - 21:16 Success Stories: Financial Services Leadership Retreat21:17 - 22:24 The Impact of Storytelling on Team Alignment22:25 - 24