Peppershock Marketing Expeditions Podcast

Carolyn Bao, VP of Marketing at AppsFlyer, is a business executive specializing in revenue-driving go-to-market strategy, data-driven business innovation, and building high-performing marketing teams with 10x measurable business impact.00:00 - 00:19 "Creativity in marketing is becoming much more of a science where, because of the massive amount of data that marketers have at our disposal and the tools that allow us to really make sense out of that data in a much faster way when we deliver a story, it is pretty well thought through, backed by data." — Carolyn Bao00:20 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast00:40 - 01:50 Carolyn’s Background01:51 - 14:42 Marketing Essentials Moment: Sentiment Scoring14:43 - 18:16 Welcome to the show, Carolyn!18:17 - 23:17 Embracing Data-Driven Creativity in Mobile Marketing23:18 - 28:20 Data Collaboration Unblocks Internal Teams28:21 - 31:22 AI Enhances Ad Performance Analysis31:23 - 35:49 Empowering Paid Media Managers with Learning Agendas35:50 - 3