Peppershock Marketing Expeditions Podcast

Ernie Harker is a creative fireball of branding expertise who has been igniting businesses and convenience stores for nearly 30 years. Ernie founded EarnBurn, a production studio in 1995 that quickly earned a reputation for sparking exciting brand development.00:00 - 00:23 "If you're not a good writer, ChatGPT can do a much better job at writing than you can, especially much faster. So, what I'm trying to do is encourage people to define their brand and then use that definition to coach generative AI tools so that when generative AI tools go to work for them, they're actually getting unique stuff back." — Ernie Harker24:00 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast00:43 - 02:02 Ernie’s Bio02:03 - 12:55 Marketing Essentials Moment: Customer Retention12:56 - 15:50 Ernie, welcome to the show!15:51 - 18:57 Transition from Illustration to Marketing18:58 - 21:28 Starting a Freelance Business21:29 - 28:19 Branding Messaging28:20 - 33:49 Consistency in Branding33:50 - 37:09 Rhea Allen’s Upcom