Peppershock Marketing Expeditions Podcast

Carolyn Walker is known for her passion, prowess, and creative solutions. As CEO/Managing Partner of Response, she led the team to win over 100 awards for marketing excellence, including Silver at Ad Age’s 2018 Small Agency Awards for Digital Campaign of the Year. With over two decades of experience in senior management, Carolyn has helped diverse brands increase revenue and enhance market competitiveness.00:00 - 00:11 “Brand isn't about what I say it is. Brand is about what our customers think and say it is. And what they think and say it is, is based on their experiences with the brand." — Carolyn Walker00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast00:31 - 01:16 Carolyn’s Bio01:17 - 07:27 Marketing Essentials Moment: Email Marketing Strategies07:28 - 08:10 Welcome to the show, Carolyn!08:11 - 12:11 Carolyn’s Career Path12:12 - 13:14 Working with Top Brands13:15 - 19:00 Brand Building vs. Performance Marketing19:01 - 22:16 The Importance of Brand Recognition22:17 - 23:02 Successful