Peppershock Marketing Expeditions Podcast

Matt Banker joins us to share his journey from a background in fine arts to becoming a marketing expert. He talks about his frustration with the traditional content creation process for websites and how discovering the Story Brand Framework revolutionized his approach. Matt emphasizes the importance of clarity in marketing and how his art critique experience in college has influenced his current work.00:00 - 00:21 “I've become a really big believer in having a really narrow focus for myself as a business owner in the marketing space, but also for my clients, especially my accounting firm clients. When they have a really narrow focus, that's great. But the biggest fear in a lot of these cases is how do we narrow our focus without losing our current business?" — Matt Banker00:22 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast00:41 - 01:53 Matt’s Background01:54 - 12:06 Marketing Essentials Moment: What is a stretch goal?12:07 - 14:45 Welcome to the show, Matt!14:46 - 18:23 Narrowing Focus in