Peppershock Marketing Expeditions Podcast

Seasoned podcast publicist and educator, ChristinaLenkowski, shares her journey from working in PR to discovering the power ofpodcast guesting for her online business. With over 15 years of experience, shehas helped numerous entrepreneurs, speakers, and authors boost theircredibility and become go-to experts in their industries by appearing onpodcasts.00:00 - 00:16 “There are 80 million podcast listeners, weekly podcast listeners in the US alone. There are 69 million Netflix accounts. So that should just go to show you that there are more people that are listening to podcasts than are watching Netflix." — Christina Lenkowski00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 - 01:56 Christina’s Background01:57 - 10:49 Marketing Essentials Moment: Email Subject Lines10:50 - 14:24 Christina, welcome to the show!14:25 - 16:17 The Impact of Podcasts on Business16:18 - 20:05 Tracking ROI from Podcast Guesting20:06 - 23:16 The Importance of Sharing Podcast Episodes23:17 - 27:55 Building R