Peppershock Marketing Expeditions Podcast

In this special episode, Rhea Allen (Peppershock Media, The Marketing Expedition Community) and Drew Allen take a trip down memory lane, sharing the evolution of Peppershock, marketing strategies, and the lessons they have learned over 20 years working ON the business and not IN the business.00:00 - 00:16 “The name Peppershock is a variation, a play on Rhea's maiden name because it's so memorable. She didn't want to lose that part of her identity when she married an Allen, which is boring and common and everybody has that name." — Drew Allen00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 - 01:12 Welcome to the show, Drew!01:13 - 01:49 Celebrating the 200th Episode01:50 - 04:30 Drew’s Background and Meeting Rhea04:31 - 07:29 Challenges in Seattle and Moving Back to Boise07:30 - 10:02 Starting a Business and Marriage10:03 - 12:46 Origin of the Name Peppershock12:47 - 16:20 Building Brand Recognition16:21 - 19:14 First Successful Client Project19:15 - 22:57 Hiring Employees and Exp