Peppershock Marketing Expeditions Podcast

Ashley Cline is a Digital Marketing Consultant and Freelancing Expert. With more than 15 years of experience in the digital marketing space, she specializes in building strategic marketing plans, mapping strategy execution, and collaborating to optimize tactics that drive increased performance for clients, primarily in the Events & Entertainment space but has extensive experience working with Medical Device/Healthcare and Finance Technology sectors as well. She is also the EVP of Client Strategy at TicketSocket and Vice President and Co-Founder of Ice Cream Social. Across her tenure in the field, Ashley has held nearly every role in the digital marketing space, giving her unmatched expertise in customer acquisition and email, search, and content marketing.00:00 - 00:22 “Every single one of your customers is an influencer. Even if they don't have a big following on social media; they have friends, they have family, they are talking to people. Just because they don't have a large following doesn't mean they