Peppershock Marketing Expeditions Podcast

Tony Marlow is the Global Chief Marketing Officer of LG Ads. He previously worked at Integral Ad Science as a Chief Marketing Officer. Tony Marlow attended the University of Wollongong.00:00 - 00:24 In the context of using data to ensure relevance, I think that's one of the big advantages of connected television versus the traditional version. Traditional TV arguably was just "spray and pray". —Tony Marlow00:25 - 00:41 Welcome to Peppershock Media’s Marketing Expedition Podcast00:42 - 01:22 Tony’s Background01:23 - 15:20 Marketing Essentials Moment:  Estimating Process as an Agency15:21 - 15:55 Welcome to the show, Tony!15:56 - 20:18 An overview of Tony’s journey helping marketers in the infancy of online marketing20:19 - 26:13 Having the opportunity to be performance storytellers as marketers26:14 - 29:54 Relevance drives effectiveness29:55 - 34:12 Tailoring your messaging based on viewership habits34:13 - 37:56 Generative AI capabilities37:57 - 41:46 Feeding the AI learning machines41:47 - 42:36 Kitcas