Peppershock Marketing Expeditions Podcast

Eric Holtzclaw is a visionary, “idea guy,” and serial entrepreneur. With expertise in tech and marketing, Eric’s over 25 years of experience have made him sought-after by Fortune 500, Global 2000, and mid-sized companies. Today, Eric is a co-founding partner and chief strategist at Liger Partners, where he’s able to combine his three loves: business, technology, and people.00:00 - 00:11 “B2B marketing is either boring or it’s broken or it’s both.“ — Eric Holtzclaw00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast00:31 - 01:00 Eric’s Background01:01 - 05:03 Marketing Essentials Moment: Getting on Business Listings05:04 - 06:31 Welcome to the show, Eric!06:32 - 11:55 Rhea and Eric talk about the origin of their branding11:56 - 14:52 Liger Partners’ mission 14:53 - 16:20 From Hot Mess to Success Story16:21 - 21:50 Eric discusses their workplace culture21:51 - 25:15 A brief discussion about sports, visiting Atlanta, and their families25:16 - 26:05 EyeBuyDirect is an online retailer of