Peppershock Marketing Expeditions Podcast

Deanna Shimota is the CEO of GrowthMode Marketing. She has made it her mission to know everything about B2B marketing and demand generation. She’s on top of every tech trend and social media modulation. While she skates on the cutting edge of marketing innovation, Deanna stays grounded in a foundation of solid marketing principles. She’s used her skills and expertise to catapult multiple technology companies into high-growth mode. Now, she leads GrowthMode Marketing with the goal to help other organizations travel down this same path of success.00:00 - 00:26 “Really think about how do you build out that digital footprint to be your best sales rep.“ — Deanna Shimota00:27 - 00:44 Welcome to Peppershock Media’s Marketing Expedition Podcast00:45 - 01:35 Deanna’s Bio01:36 - 05:35 Marketing Essentials Moment: Social Activation05:36 - 08:34 Welcome to the show, Deanna!08:35 - 11:26 Difference between Lead generation and Demand generation programs11:27 - 14:38 Strategy - Narrowing down your audience14:39 - 15:31 Cont