Peppershock Marketing Expeditions Podcast

Dr. Catherine Wiberg is a keynote speaker and workshop facilitator on employee engagement and retention to stop your employee exodus. She is the host of the Engaged Company Culture podcast on YouTube, Spotify, and your favorite audio platforms including Apple, Google, and Amazon. She is a published author including contributing to the book The New Female Leader and the author of an upcoming book on appreciative intelligence. Dr. Catherine is the founder and CEO of Profitable Alignment and spearheading a movement to help people everywhere enjoy their work. 00:00 - 00:16 “I like to help people realize that Appreciative Intelligence is best used when you apply it on an individual by individual and grow from there.” — Dr. Catherine Wiberg00:17 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast00:37 - 01:26 Dr. Catherine’s Bio01:27 - 13:02 Marketing Essentials Moment: Creating a Customer Insights Strategy13:03 - 13:50 Welcome to the show, Dr. Catherine!13:51 - 17:26 How Dr. Catherine’s leader