Peppershock Marketing Expeditions Podcast

Ryan Flannagan, the CEO of Nuanced Media, has more than fifteen years of eCommerce, multi-channel digital marketing, and third-party marketing places. He has worked with hundreds of companies to establish best practices, focusing on the 20 percent that produces 80 percent of the revenue. Ryan is a passionate thought leader in the eCommerce industry. He has been interviewed and quoted by Buzz Feed, Modern Retail as well as many other news outlets. He is a professional speaker, blogger and has contributed articles to 20+ 3rd party publications.00:00 - 00:17 “When we look at the kind of buying tendencies in the US, it’s gaining more on the specialization, specialization, specialization, specialization.”00:18 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 - 01:50 Ryan’s Background01:51 - 12:00 Marketing Essentials Moment: How to deal with online trolls12:01 - 14:17 Welcome to the show, Ryan!14:18 - 19:41 Total Advertising Costs of Sales (TACOS)19:42 - 25:09 Evolution of multi-channel eCo